Marketing Manager Job at Tay Ho in Houston

Position Overview

The Marketing Manager will lead Craftory's marketing and brand-building efforts as we bring culturally rooted, shelf-stable Asian comfort foods to modern retail shelves. This role will oversee marketing strategy, brand storytelling, and go-to-market campaigns for our Simmer Craft (broths and soups) and Craft Cuts (luncheon meats) product lines. The ideal candidate is a creative yet data-driven marketer with proven CPG food experience, capable of bridging heritage and innovation to resonate with multicultural and mainstream audiences.

Key Responsibilities

• Develop and execute annual marketing strategies to drive brand awareness, trial, and sales growth across retail, e-commerce, and foodservice channels.
• Lead brand storytelling that communicates Craftory's mission of modernizing Asian comfort foods with cultural integrity and convenience.
• Manage digital marketing campaigns, social media, website content, and influencer / PR partnerships.
• Collaborate with sales and operations teams to create compelling retail pitch decks, trade marketing collateral, and in-store promotional programs.
• Oversee new product launches, from positioning and packaging design input to promotional campaigns.
• Conduct market research to identify consumer insights, category trends, and competitive analysis.
• Manage agency and vendor relationships, ensuring alignment with brand tone and objectives.
• Track and report on campaign performance, optimizing strategies for ROI and consumer engagement.
• Support corporate communications, trade show participation, and community partnerships.

Ideal Candidate Profile

Why Join Craftory?

Craftory is reimagining how Asian heritage flavors are shared with the next generation. We produce ready-to-eat broths, soups, and proteins in shelf-stable Tetra Recart packaging. With product lines like Simmer Craft organic broths and Craft Cuts luncheon meats, we serve consumers seeking ethnic comfort foods and aim to partner with mass retailers.

Work schedule

Benefits

Flexible work from home options available.