Performance Marketing Manager - Creative Optimization

Performance Marketing Manager

As a Performance Marketing Manager, you play a pivotal role in shaping and optimizing paid social and display campaigns, creative testing, and digital strategy. You use your analytical mindset and creative instincts to drive learning agendas, evaluate ad performance, and continually push for higher impact across digital channels. Your strong collaboration with creative teams and agencies allows you to unlock new opportunities in paid social, using actionable insights and A / B testing to enhance business results.

About the Role

• Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels
• Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth
• Develop and manage learning agendas that fuel creative development and optimization
• Work closely with performance creative teams, providing strategic direction for asset creation and enhancement
• Collaborate with external agencies to execute, test, and improve paid social and display campaigns
• Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends
• Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders

About You

Minimum Qualifications

Preferred Qualifications