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Go To Market (GTM) Engineer
Go To Market (GTM) EngineerWorkTango • Remote, CA
Go To Market (GTM) Engineer

Go To Market (GTM) Engineer

WorkTango • Remote, CA
30+ days ago
Job type
  • Full-time
  • Remote
Job description
Overview of the Role

WorkTango’s Employee Experience platform helps employees feel heard, valued, and recognized. As we scale, we are hiring a GTM Engineer to architect the next phase of our GTM engine: smarter systems, connected data, and automation that enables our teams to operate with greater speed and precision.
This cross-functional role blends technical execution with strategic ownership. You will work across Marketing, Sales, and Customer Success to design net-new systems, integrate tools, and operationalize AI-first programs at scale. Reporting to the Marketing Director with a dotted line to the CSO, you will have visibility and influence across the entire revenue organization.
The Awesome Stuff You’ll Do in This Role
  • The Tech Stack Architect: Own the integration between HubSpot and Salesforce, ensuring data consistency and a "single source of truth" from lead capture to deal close.
  • Lead Management Mastery: Design automated workflows for nurturing, routing, and scoring to ensure zero lead leakage and near-instant response times.
  • Content & SEO Engineering: Architect automated systems to identify high-performing SEO topics and flag existing content for ICP/Persona updates.
  • ABM & Outbound Engines: Build "lights-out" outbound campaigns by researching, enriching, and pushing target account lists into multi-channel sequences automatically.
  • AI-First Execution: Leverage AI and no-code tools (like Clay or n8n) to eliminate manual research and collapse the time between idea and execution.
  • Signal Monitoring: Deploy systems to monitor our TAM, SAM, and SOM for real-time buying triggers or churn risks (using signals from G2, website, and product usage).
  • The Data Custodian: Maintain a spotless CRM through automated enrichment and hygiene processes.
  • Full-Funnel Reporting: Build "boring because they’re so accurate" dashboards that connect marketing campaigns to sales outcomes and pipeline velocity.
  • Innovation Lab: Collaborate with GTM leaders to brainstorm experiments and engineer them into repeatable, documented processes.
What You’ll Need to Be Successful in This Role
  • Experience: 4–6 years in B2B SaaS RevOps or Marketing Ops. You have a track record of connecting tools to directly improve pipeline.
  • The Stack: Technical mastery of CRM (Salesforce) and Marketing Automation (HubSpot).
  • Technical Skills: Proficiency in no-code/low-code automation. You are comfortable writing scripts (Python, etc.) or custom API integrations when a "pre-built" solution isn't enough.
  • Analytical Mindset: You don’t just build systems to collect data; you interpret that data to test hypotheses and guide the next strategic move.
  • Ability to turn "marketing speak" into technical specs and communicate clearly with stakeholders across Sales, Marketing, and Success.
  • Operational Rigor: You believe in documentation, QA checks, and change logs. Nothing breaks without you noticing first.
  • You stay on the cutting edge of GTM tech and are constantly asking, "How can we do this faster or better?"

Bonus Points (Nice to Have)

  • Experience with Clay, n8n, or Agentic AI workflows.
  • Familiarity with ABM tools (6sense, Demandbase) or Sales Engagement platforms (Outreach, Apollo).
  • Advanced RevOps knowledge (multi-touch attribution, predictive scoring).
  • Background in HR Tech or the Employee Experience space.
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Go To Market (GTM) Engineer • Remote, CA

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