Senior Director, Integrated Marketing

Senior Director, Integrated Marketing

JCPenney is seeking a dynamic and experienced Sr. Director of Integrated Marketing to lead the development and execution of fully integrated marketing campaigns that drive brand engagement, customer acquisition, and sales growth. This role will be responsible for setting campaign strategies, managing a team of integrated marketing managers, and ensuring seamless coordination between external agency partners and internal creative teams. The Sr. Director will play a pivotal role in shaping the way JCPenney shows up across paid, earned, owned, and shared channels.

Responsibilities

Campaign Strategy & Leadership

• Develop and lead the integrated marketing strategy to support key brand, seasonal, and partner initiatives.
• Translate business objectives into innovative, customer-centric campaigns that deliver measurable results.
• Ensure strategies are aligned with brand positioning and long-term growth objectives.

Team Management & Development

Agency & Partner Management

Cross-Functional Collaboration

Performance & Optimization

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred.

12+ years of progressive experience in integrated marketing, campaign management, or brand strategy.

Proven track record of leading large-scale, multi-channel marketing campaigns in retail or consumer-facing industries.

Strong leadership and team management skills with experience developing high-performing teams.

Demonstrated ability to manage complex agency and partner relationships.

Exceptional communication, presentation, and organizational skills.

Data-driven mindset with the ability to translate analytics into actionable strategies.

Be an idea generator, constantly thinking of new ways to solve challenges and provide creative out of the box thinking, willing to push the limits and test new ways of marketing.

Pay Range USD $152,500.00 - USD $253,750.00 / Yr.