Group Marketing Manager, Quickbooks Web Marketing

Group Marketing Manager

Part of the GBSG Marketing Services organization, the Web Marketing team is responsible for optimizing the QuickBooks website to drive customer acquisition and revenue growth. We leverage qualitative and quantitative data, customer insights, and experimentation to design and execute effective, scalable web optimization programs. We are seeking a seasoned Group Marketing Manager to lead our Web Marketing team. This leader will have a strong track record as a "player / coach," demonstrating success in strategic planning, creating exceptional customer experiences, driving measurable business results, and influencing cross-functional teams at all levels. You will spearhead the short- and long-term transformation of QuickBooks's website, guiding the strategy, roadmap, optimization, and execution to meet and exceed acquisition and conversion goals. You'll partner closely across key partner teams like Paid Media, Lifecycle Marketing, Product, Design, Engineering, Analytics, Sales, and more to deliver high-performing experiences that drive growth and deepen engagement for our customers. To excel in this role, you'll need to bring a mix of strategic thinking, data-driven insight, operational mastery, and leadership skills. The ability to analyze traffic and conversion data, develop hypotheses, and prioritize impactful initiatives while fostering collaboration across teams is critical.

Responsibilities

• Own the 1-year web marketing plan and roadmap, including defining strategic priorities and executing programs that drive acquisition and revenue growth.
• Drive website experimentation initiativesincluding A / B testingto identify high-potential opportunities for growth and innovation.
• Leverage audience insights, traffic patterns, and behavioral data to optimize site experiences, create learning plans, develop scalable templates, and implement best practices across the user journey.
• Partner deeply across Product Management, UX Design, Engineering, Analytics, Marketing, and Sales teams to define and execute seamless end-to-end web experiences.
• Manage web analytics dashboards and track progress towards KPIs (e.g., traffic, engagement, conversion rates), identify opportunities, and recommend improvements.
• Partner with Web Operations and Product teams to ensure scalable, high-quality technical execution, governance frameworks, and adherence to UX and branding standards.
• Manage, coach, and develop a team of web marketers and operations team members; foster a high-performing, collaborative team culture rooted in experimentation and customer empathy.

Qualifications

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is : Bay Area California, CA : $213,500.00 - 289,000.00 Southern California, CA : $203,500.00 - 275,500.00 EOE AA M / F / Vet / Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.