Senior Demand Generation Manager

Senior Demand Generation Manager – Edia

Join to apply for the Senior Demand Generation Manager role at Edia

Base pay range

$150,000.00 / yr – $185,000.00 / yr

About Edia

Our mission is for every child to have an exceptional experience in school.

Edia is a Series A technology startup revolutionizing K‑12 education with AI‑driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. Today, Edia supports 150+ districts across the country (e.g., New York City, Miami, Fulton County, Denver, etc.).

About The Role

At Edia, we’re rethinking how learning happens, and that same spirit of discovery fuels how we approach marketing. We’re looking for a strategic, hands‑on demand generation leader who’s eager to explore what modern B2B marketing can become when you have the freedom to experiment, follow the data, and learn fast.

This isn’t a “run the playbook” kind of role. It’s about building the playbook. You’ll have autonomy to test emerging channels, pilot new ideas, and discover what actually drives results for our audience. You’ll work with a leadership team that values curiosity, supports bold ideas, and funds thoughtful experimentation, not just quick wins.

What You’ll Do

You’ll have real creative and strategic freedom :

• Explore and experiment : Try new approaches, whether it’s AI‑powered personalization, community‑driven programs, intent‑based plays, or something you invent along the way.
• Run meaningful experiments : Design and measure campaigns that reveal what works for our ICP and what doesn’t. We value insights as much as outcomes.
• Shape the strategy, not just execute it : Your learnings will directly influence how we define and scale demand generation.
• Build toward hybrid growth : Help us evolve demand generation to support both sales‑led and product‑led motions. This is an emerging space where few have real answers yet.
• Grow with the team : You’ll start as an individual contributor, but this is a foundational role. As we scale, you’ll have the opportunity to build the team, budget, and programs around what you’ve proven works.

You’ll own and drive :

Qualifications

Bonus points for

Why Join Edia?

Work Authorization

We are currently unable to sponsor or transfer work authorization for all jobs. If things change in the future, we’ll be sure to update this section.

Compensation Range

$150,000 – $185,000

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