Senior Marketing Manager

4x week in New Brunswick, NJ

Salary; $100-125K

Senior Marketing Director

Position Overview

This leadership role is responsible for driving the strategic marketing of a portfolio of continuing education programs, membership initiatives, and major organizational events. The successful candidate will design and execute comprehensive marketing strategies that strengthen the organization’s brand, increase program participation, grow membership, and enhance its position as a leading professional association.

Responsibilities

Continuing Education Programs

• Lead marketing strategy for an extensive portfolio of continuing education offerings.
• Develop targeted campaigns to increase enrollment and maximize attendance.
• Partner with subject matter experts and program directors to identify value propositions and target audiences.
• Create and implement marketing plans for seminars, workshops, certifications, and other flagship programs.
• Monitor performance, analyze metrics, and apply data-driven improvements.
• Expand the digital presence and promotion of online learning opportunities.

Membership Growth and Retention

Events and Initiatives

Strategic Marketing Leadership

Digital Marketing and Communications

Qualifications

Requirements

Benefits : Employees are entitled to vacation, sick and personal paid time off pursuant to the

organization’s policies; and participation in the following pursuant to the plan’s terms :

health, dental and vision insurance plans; 401(k) plan; long-term disability; life

insurance.