Brand Manager

Brand Manager

The Brand Manager is a dynamic thinker who understands the heart and soul of the Parachute brand and is able to further our vision while developing out of the box / innovative marketing tactics. This role will always be on the hunt for new and exciting opportunities that are centered around storytelling that also have efficiencies and scale. The Brand Manager will be responsible for shaping and executing brand initiatives with a primary focus on building and maintaining an influencer network, developing strategy for organic social channels, supporting PR initiatives and ideating and executing experiential marketing. This role works collaboratively with cross-functional partners, the wider marketing team and external vendors to execute Parachute's overall brand and marketing strategy.

Location : Culver City, CA in office M-TH

What You'll Do :

• Manage all aspects of the Parachute influencer and brand ambassador program including strategy, budgeting, outreach and day-to-day communication.
• Measure and track influencer campaign ROI, including engagement rates, sales lift, and brand awareness metrics.
• Monitor social media metrics, such as follower growth, engagement rate, and website traffic from social channels, to assess campaign effectiveness.
• Work cross functionally with Creative to develop brand messaging on special initiatives, quarterly messaging, partnerships and collaborations.
• Manage weekly brand calendar with inspiring themes, product priorities, new launches, promo information, etc, and share cross-functionally
• Field inbound and outbound partnership and collaboration communications in partnership with B2B partners.
• Collaborate with merchandising team to understand product and category priorities quarterly and yearly
• Liaison with PR teams in support of brand initiatives and sample shipping
• Develop strategy and oversee social media tactics from concepts to execution to calendaring.
• Stay informed on industry trends, competitive landscape, and customer behavior to identify opportunities for brand growth and differentiation. Use consumer insights to inform brand strategy and decision-making.

Who You Are :

What You'll Get :

Parachute takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. The estimated pay range for this role is $95,000 - $120,000.

Our belief is that when we take care of our home, it takes care of us. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It's where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That's why they say there's no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into so much more.

Parachute was certified as a great place to work! Check us out here

We believe in the power of a diverse workplace. Which is why we are committed to actively recruiting and hiring people of all races, religions, colors, national origins, genders, gender identities or expressions, sexual orientations, ages, marital statuses, veteran statuses and disability statuses. As an equal opportunity employer, we celebrate diversity and foster an inclusive environment by committing to diverse hiring practices, encouraging education and communication and building a DE&I enrichment and training program.

Ensure your Parachute Home job offer is legitimate and don't fall victim to fraud. Parachute never seeks payment from job applicants. Parachute recruiters will only reach out to applicants from an @parachutehome.com email address. For added security, where possible, apply through our company website at www.parachutehome.com / careers.