Director, Commercial Analytics HIV Integrated Insights
Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.
We are hiring in our Foster City, CA location : Director, Commercial Analytics HIV Integrated Insights. The Director will be responsible for managing the tasks, activities, and contractors supporting the HIV business unit. This role will contribute by managing projects of significant complexity requiring cross functional collaboration.
Specific Responsibilities :
Strategic Planning & Brand Performance Tracking
- Lead development of data-based insights to inform brand, franchise, and business unit strategy and execution.
- Leads performance / KPI development and reporting, including best practice sharing across TAs, enabling a thorough understanding of brand performance and opportunities based on a variety of inputs.
- Collaborating with brand marketing leadership to establish an annual business analytics plan for each brand.
- Leveraging data and analytics to develop key insights to inform each brand's strategy through the BPOA (Brand Plan of Action) process.
- Conducting analytics projects to inform a range of business issues, including HCP and patient segmentation, customer journey and treatment flow analytics, sampling strategy and analytics, etc.
- Performance reporting and diagnostics, including design and implementation of HQ facing dashboards and reports.
- Evaluating potential new secondary data sources and analytics methodologies to continually elevate the impact of business analytics.
Actionable Insights
Leads the integration of insight and analysis from a variety of sources to inform material decisions through the delivery of robust opportunities and market context. Consolidates a variety of data and information into actionable brand opportunities.Provides objective quantitative analyses and leads the development of business cases to determine key opportunities and address critical business issues for the brand and / or TA.Collaborating within the department to ensure business analytics context is integrated into Tactic Measurement and Marketing Mix work, to ensure business analytics insights are available to inform Forecasting.Identify opportunities to integrate new capabilities and AI technologies.Stakeholder Management :
Interacts with a broad range of internal customers ranging marketing, commercial operations (digital analytics, data governance, sales analytics) and IT.Establishes and maintains business relationships in key segments of the Commercial organization, and consistently demonstrating a thorough understanding of internal customers' business needs.Viewed as a cross-functional subject matter expert and sought for advice on decisions that can impact business operations.Lead and conduct quarterly functional review with key stakeholders on business unit and domain area to share insights and analysis on relevant business, brand, and market issues.Management and relationship development with key stakeholder groups in Marketing and Commercial operations.Management of external consulting resources from a project delivery perspective.Knowledge, Experience, and Skills :
Strong commercial analytic skills and experience managing projects and initiatives required.Pharmaceutical or consumer data analytics / insight experience required.Foundation of experience in HIV or virology therapy areas and experience with provider-administered (e.g. buy-and-bill) products is desired.MBA or Master's degree preferred. Preferred concentrations in one or more of healthcare, general management, analytics, and data sciences.Demonstrated ability to pull together insights from a variety of sources and develop strategic guidance for brand teams that result in a business decision or action.Strong business and marketing acumen and excellent communication and interpersonal skills; consultative background preferred.Demonstrated communication and teamwork skills; ability to gain consensus and act within a matrix team environment; Ability to work in a collaborative and influencing fashion that drives to business action.Proven experience in storytelling and data visualization to communicate complicated analytics clearly for cross-functional stakeholders and senior management.Proficiency in secondary data analysis with intimate knowledge of a variety of industry secondary data sources (e.g., IMS, WK, IPSOS)Strong working knowledge of relevant software systems (e.g. MS Excel, Tableau, MS Word, PowerPoint, etc.) is required.Basic Qualifications :
Bachelor's Degree and Twelve Years' Experience OR Masters' Degree and Ten Years' Experience OR PhD and Eight Years' ExperiencePeople Leader Accountabilities :
Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.