Job Summary
Catilas Resources Limited on behalf of our client, a leading commercial Bank urgently needs the services of Relationship Managers / Direct Sales Agents. The ideal candidate will be confident, target-driven, customer-centric and have a proven customer support experience with the following responsibilities :
Market Research
- Conducting market research to understand industry trends, customer needs, and competitive landscapes.
- Analysing data to identify opportunities and challenges in the market.
Target Audience Identification
Defining and identifying target audiences for products or services.Creating buyer personas to understand customer demographics, behaviours, and preferences.Traditional Marketing
Implementing traditional marketing strategies, such as print advertising, direct mail, and door-to-door sales.Provide support on all activities related to agent onboarding, management, business development, and issue resolution.Manage Agent's activities and intensity in line with set targets.Customer Feedback and Surveys
Collecting and analyzing customer feedback through surveys and other methods.Using feedback to improve products, services, and marketing strategies.Customer Retention
Implementing strategies to retain and renew existing client contracts.Addressing customer concerns promptly to maintain long-term relationships.Cross-Selling and Up-Selling
Identifying opportunities for cross-selling additional products or services.Maximizing revenue by encouraging clients to upgrade or expand their purchases.Product Knowledge
Staying informed about the features, benefits, and applications of the company's products or services.Communicating product knowledge effectively to potential and existing clients.Prospecting and Lead Generation
Identifying potential customers and businesses that may be interested in the company's products or services.Generating leads through various channels, including cold calling, networking, and online research.