Consumer Insights Manager

Consumer Insights Manager

BSN SPORTS, a Varsity Brands Company - The Recognized Leader in Team Athletic Gear

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple : Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

Work Type : Hybrid - 4 days per week onsite

Location Details : Farmers Branch, TX

Travel Requirements : There is approximately 25% travel required for this position.

How You Will Make an Impact

We are looking for a hands-on Consumer Insights Manager to help BSN SPORTS better understand our customers from B2B coaches and athletic directors to D2C consumers and fans. This role will directly design and execute research studies, analyze internal and external data, and translate findings into clear, actionable insights that guide decision-making. The right candidate is equally comfortable creating surveys, interviewing coaches, analyzing data sets, and presenting insights to leadership. While this is a roll-up-your-sleeves execution role today, it also offers the opportunity to shape our consumer insights function as it grows in the future.

What You Will Do

• Consumer & Market Research : Design and run surveys, interviews, focus groups, and quick-turn research projects. Identify what customers and coaches want, their pain points, and where they prefer self-service vs. human interaction. Conduct trend and competitor research across high school, club, collegiate, and youth sports.
• Data Analysis & Insights : Analyze survey responses, internal data, and market information to identify patterns and opportunities. Build clear, concise readouts with actionable recommendations for leadership and cross-functional teams. Use DIY research tools and platforms to quickly generate insights when needed.
• Voice of the Customer : Own customer feedback programs (e.g., surveys, NPS, feedback loops) and ensure insights are captured and acted upon. Partner with internal teams to close the loop on key customer issues.
• Cross-Functional Collaboration : Work closely with marketing, digital, sales, and product teams to inform strategy with customer insights. Serve as the "Voice of the Customer" in decision-making conversations.
• Future Growth : Help define the roadmap for insights at BSN SPORTS. Build scalable processes today that can expand into a larger insights function tomorrow.

Qualifications

Education / Experience

Physical Requirements

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This work will be done in an office setting where prolonged periods of sitting, standing, and walking will all occur on a regular basis.

Join the Best Team in Sport & Spirit

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions BSN SPORTS and Varsity Spirit and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

Our Values

Our Benefits

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include :

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.