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Director, Business Development, Advertiser (Retail)

Director, Business Development, Advertiser (Retail)

MediabistroNew York, NY, United States
13 days ago
Job type
  • Full-time
Job description

Overview

Director, Business Development, Advertiser (Retail) – The Trade Desk

This job is with The Trade Desk, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

Join to apply for the Director, Business Development, Advertiser (Retail) role at myGwork - LGBTQ+ Business Community.

What You’ll Do

  • Take North America / Global assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers – liaising with C-Level stakeholders at both the retail brand marketing organization, and their affiliated retail media business
  • Drive revenue growth on the Trade Desk platform aligned to the unique business objectives of both the Retail Media Businesses as well as the Retail Brand Marketing group
  • Architect and drive large Business Partnership agreements across both Retail Media and Retail Marketing organizations
  • Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD’s platform
  • Collaborate with our data partnerships team to create a total solution that will drive data revenue across assigned Retail Accounts
  • Develop a deep technical understanding of The Trade Desk platform, competitive positioning, and an informed view of the value chain within programmatic advertising
  • Partner and collaborate across internal Trade Desk teams aligned towards growth of the retail business as a whole
  • Create and drive a strategic account plan to achieve revenue goals through existing business growth
  • Work cross-functionally with The Trade Desk’s client services, data partnerships, marketing, and product / engineering teams to guide product roadmap prioritization and successful customer integrations
  • Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)

Who You Are

  • You are an entrepreneur at heart and are intrigued by the opportunity to directly influence the entire landscape of programmatic advertising. You’re comfortable selling concepts to client-side and internal executives, excited about new product offerings, and a masterful relationship builder
  • 8+ years' experience creating and building differentiated relationships with retailers
  • Experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries
  • 10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, Retailer client-side investment team, Retail Media Network, or DSP
  • Brand and / or Shopper marketing experience at a Consumer Packaged Goods company is a plus
  • Comprehensive working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand marketing, media investment, and measurement
  • Excel in collaboration across internal teams and stakeholders with proven results
  • Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership
  • A proven track record of :
  • Annual / Quarterly revenue growth across various industries and clients

  • Driving Brand investment and growth strategies to help large advertisers steal share of Wallet
  • Exceeding revenue targets consistently across multiple quarters
  • C-Suite Engagement : standing and delivering a C-Level strategy & narrative to drive long term business growth; challenging the status quo of Media / Data strategies to drive long term partnerships; going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond; owning execution of C-Level vision across client stakeholders
  • Shopper & Brand Budget Revenue Growth : driving Shopper and Merchant investment shifts to programmatic from traditional investment channels; proven thought leadership in combining National & Shopper spend
  • Navigating ambiguity and longstanding business challenges to reshape media practices
  • Driving Joint Business Partnerships – working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals
  • Compensation and Benefits

    The Trade Desk provides a base salary range and equity eligibility; see the job posting for the most current information. Salaries and benefits are determined based on experience, knowledge, skills, abilities, and location. The Trade Desk offers a comprehensive benefits package including healthcare, retirement plans, disability coverage, life insurance, and other well-being benefits. Stock-based compensation and other incentives may be available depending on role.

    Equal Opportunity

    The Trade Desk is an equal opportunity employer. The Trade Desk does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. The Trade Desk is committed to making our job application process accessible to everyone and to providing reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and require an accommodation for any part of the application or hiring process, please contact

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