Senior Digital Product Manager

Senior Digital Product Manager

The Senior Digital Product Manager is responsible for driving the successful marketing of Tactile Medicals digital solutions that support Tactile Medical therapies. This highly visible role leads the go-to-market strategy, launch, adoption, user feedback, and market performance of digital solutions. This position collaborates to ensure strong field alignment. While the primary focus is downstream marketing, this individual contributes to product development, by providing market insights, participating in user testing, collaborating with key stakeholders, and identifying market opportunities that inform product enhancements and business objectives.

Responsibilities

• Lead the development and execution of go-to-market strategies for digital products, including launch planning, sales enablement, and user adoption initiatives.
• Grow and maintain strong field sales team interaction and alignment to ensure proper development, communication, understanding, and adoption of best practices.
• Develop and implement market analysis, marketing tactics, business metrics, and utilization reporting to measure and optimize product success.
• Provide ongoing market support, including training, troubleshooting, and feedback collection from customers and internal teams.
• Monitor market trends, competitive landscape, and payer environment to inform execution strategies.
• Identify market opportunities to drive market growth and user adoption in digital products.
• Provide market-driven insights to inform product roadmap and prioritization.
• Participate in user testing and feedback sessions to validate product concepts, prioritize enhancements, and contribute to digital roadmap development.
• Collaborate with design, IT, and development teams to ensure market needs are reflected in product features.
• Maintain compliance with all appropriate standards and regulatory requirements, including HIPAA.
• Other duties as assigned.

Qualifications

Education & Experience

Knowledge & Skills

Below is the starting salary range for this position, although offers may differ based on the candidate's location, job-specific knowledge, skills and experience. $115,600 - $173,250. Additional benefits : exempt - Our total compensation package includes medical, dental and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off and additional leave programs, life insurance, disability coverage, and other life and work wellness benefits and discounts. Benefits may be subject to generally applicable eligibility, waiting period, contributions, and other requirements and conditions.