Senior Product Manager, Customer Journey

Senior Product Manager, Customer Journey

We are looking for a Senior Product Manager to join our mission-driven team. As an integral part of the Product & Engineering department, you will play a central role in our efforts to inspire people to eat more plants!

As the Senior Product Manager, Customer Journey, you will own the end-to-end experience across the customer lifecycle, from first impression through retention and loyalty. This role is ideal for a strategic systems thinker who thrives on cross-functional collaboration and solving problems to achieve the complete picture. You will bring together touchpoints across Acquisition, Shopping, and Retention to ensure our customers enjoy a seamless, delightful, and high-value experience at every stage. You’ll partner closely with teams across Marketing, Technology, Design, Data, and CX to lead the product strategy, define success, and execute with clarity and purpose.

Location

This role is onsite in our Chicago,IL or Needham, MA office and expects candidates to work in a hybrid model, 2-3 days onsite.

Responsibilities

Develop & Execute Strategy

• Own the product roadmap and KPIs for the full customer journey — from first visit through ongoing engagement and reactivation.
• Align lifecycle initiatives with company growth, retention, and CLV goals.
• Identify friction points, unmet needs, and moments of delight throughout the journey across channels and devices.
• Build toward a cohesive experience across Web, iOS, and Android platforms.

Customer Insights & Research

Collaboration & Communication

PM Best Practices

Continuous Improvement

Main Ingredients for the Role

Extra Special Sauce

Compensation

The anticipated base salary range for this role is $110,000 - 140,000 with additional earning potential. Compensation is based on experience and qualifications, and the posted range is not a guarantee of any specific offer.

Garnish

We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!

Final Touches

We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.