Director of Demand Generation

A company is looking for a Director of Demand Generation to build and execute pipeline-driving strategies across paid media and account-based marketing.

Key Responsibilities

Own the planning and execution of full-funnel demand generation programs, focusing on digital and direct mail ABM strategies

Lead multi-channel paid campaigns with a test-and-learn mindset to maximize ROI and oversee campaign content strategy

Manage and mentor the demand team while collaborating with cross-functional teams to align on campaigns and pipeline targets

Qualifications

8+ years of experience in B2B SaaS demand generation with a proven track record in driving pipeline

Strong expertise in paid digital media strategy including LinkedIn and Google Ads

Hands-on experience with ABM strategies and data-driven decision making

Deep understanding of funnel metrics, attribution, and pipeline reporting

Experience managing and scaling teams with strong coaching skills