Manager, Culinary Product Strategy.

Come see whats cookin at HelloFresh!

At HelloFresh, we want to revolutionize the way we eat by making it more convenient & exciting to cook meals from scratch.

We have offices all over the world & we deliver delicious meals to millions of people.

We are the industry leader in meal-kit subscription services & were growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people.

The HelloFresh team is diverse, high-performing, & international, & our work environment is an inspiring space where you can thrive as a result.

Job Description

We are seeking a Manager of Culinary Product Strategy who will report to the Associate Director, Culinary Innovation & support ongoing product launches across our brands.

They will have a deep understanding of the needs of our customers & support the design of product solutions that fit their needs.

This Manager will also identify opportunities to create or improve team processes & lead both the team & cross-functional partners through problem solving.

They will stay ahead of food trends & understand how to translate them to our customers to help maintain each of our meal kit brands as leaders in the Culinary space.

The Manager must be at ease navigating a fast-paced, rapidly changing environment while juggling multiple projects & priorities simultaneously.

Key Responsibilities include

Team Leadership

• Propose & refine OKRs for the team as a whole alongside team lead
• Support both brand-specific & cross-functional projects across the team by contributing to resource planning, providing feedback on deliverables, & coaching as needed
• Represent the team across brands in key meetings, taking accountability for follow ups
• Champion a solutions-oriented approach & manage up to get what you need

Strategic Planning

• Work closely with Product Management to determine quarterly menu targets based on the product roadmap, database health & culinary capacity while continuing to sharpen our planning tools
• Manage the flow & prioritization of culinary briefs to meet menu targets, adapting & re-prioritizing as necessary
• Facilitate key decisions around our ingredient SKU library as they relate to new products, preferences, limited time offerings, cross-brand dependencies, & planning constraints
• Establish & track clear success metrics to work towards project & team goals

New Product Development

• Become the expert on our recipe database identify gaps, prioritize New Product Development accordingly, & make decisions about the future of existing recipes based on customer feedback
• Write briefs for Recipe Developers that establish product design guardrails considering budgets, ingredient seasonality, supply chain constraints, customer insights, & trends
• Conceptualize & lead ideation for limited time offerings, working closely with the Product Management team to optimize for business goals & Culinary team to create cohesive & exciting offerings
• Spearhead new customer preference development by defining culinary guardrails & gaining cross functional alignment in service of the roadmap
• Attend tastings in the test kitchen & provide feedback focused on adherence to the brief & knowledge of customer experience as well as relevant timeline milestones, ensuring launches are not at risk

Trend & Competitor Research

• Leverage subscription services, cookbooks, restaurants, social media, & events to keep on top of food trends & their relevance to the HelloFresh customer, incorporating inspiration into weekly briefs
• Track & analyze competitor activity by reading industry publications, ordering & cooking through competitor products, & collaborating with other departments
• Develop strategies for continuously increasing the teams knowledge & application of both in our workflows

Cross-Functional Special Projects

• Identify new opportunities that are beneficial to both the business & our customers
• Lead & participate in process improvement projects across the North America Meal Kits organization

You are

A driven, communicative leader with strong analytical & problem solving skills, data-driven, customer-centric, focused on delivering results in fast-paced & ever changing environment

At a minimum, you have

Undergraduate degree (culinary science, food studies, business, economics, marketing, product management, or a related discipline) or equivalent experienceProfessional culinary training or equivalent experience5+ years of relevant work experienceConsumer packaged goods (CPG) experience is a plus Experience with product strategy & recipe developmentExperience analyzing & synthesizing data into clear, actionable insightsAptitude for program or project management Experience with Google Workspace tools, particularly Google SheetsExperience with is a plusPeople management skills

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor )
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range