Associate Director, Sales Planning & Operations

Associate Director, Sales Planning & Operations

Reporting to the Senior Director of Sales Operations, the Associate Director of Sales Planning and Operations will play a critical role in driving salesforce effectiveness and optimizing resource deployment. This individual will lead the development and execution of data-driven targeting strategies and field alignments, collaborating closely with cross-functional partners to ensure solutions are well-informed, actionable, and aligned with business goals.

The Associate Director will champion process improvements and initiatives that enhance productivity, streamline execution, and support scalable sales growth. This role will also oversee the ongoing development and optimization of Salesforce CRM as a key tool for enabling sales execution. The ideal candidate will demonstrate sound judgment, uphold the highest standards of integrity, and ensure full compliance with all Braeburn policies and the Braeburn Code of Conduct.

Specific Duties :

• Lead all aspects of sales force planningincluding territory design, targeting, and call planningto maximize field effectiveness and resource deployment. Act as a trusted thought partner to senior leadership on resource allocation and growth initiatives, ensuring decisions are informed by data-driven insights and aligned with corporate objectives.
• Direct the ongoing development, optimization and adoption of Salesforce CRM to support field execution, reporting and communication, including change management leadership for adoption of CRM and new tools.
• Maintain high standards of data quality and integrity within Salesforce CRM and related systems, ensuring alignment with sales strategies and initiatives and governance of sales processes and compliance frameworks.
• Ensure accurate and up-to-date sales team rosters to support operational planning and execution.
• Manage the field business planning process and partner with Sales leadership to ensure accurate and efficient budget planning, tracking and reporting.
• Develop effective communications with leadership, internal stakeholders, matrix partners and field personnel, including the deployment of planning initiatives, responding to field inquiries, and managing the customer master change request process.
• Contribute to and lead key Sales Operations initiatives that drive commercial excellence.
• Collaborate closely with National Sales Directors and first-line sales managers and their teams to support operational execution, performance tracking, and strategic planning.
• Develop and deliver onboarding and ongoing training focused on Sales Operations tools and reporting platforms.
• Collaborate effectively across all Braeburn cross-functional teams.
• Coach, empower and develop a direct report, fostering inclusion, collaboration, and professional growth.

Skills :

Education / Experience :

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