Director Buying & Planning- Core Events

Director Of Buying And Planning - Core Events

At Fanatics Commerce, we're more than just a leader in licensed sports merchandise we're a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles : We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

The Director of Buying and Planning - Core Events is a business owner and category strategist. This leader is accountable for defining and executing a compelling merchandising strategy that delivers innovation, drives profitable growth, and deepens emotional connection with fans.

The Director owns our Ecommerce end-to-end assortment strategy across Fanatics-owned vertical brands and external market vendors and is responsible for merchandise performance across the Ecommerce network.

This role reports into the SVP, Merchandising and leads a team of merchants, working in close partnership with Planning, Product Development, Marketing, Supply Chain, Operations and Site Experience to bring the Fanatics vision to life on time, with clarity, and at scale.

How You Will Make An Impact :

Category Strategy & Assortment Leadership

• Define and execute a merchandising strategy that supports Fanatics' brand and financial goals spanning Core, Fashion, Seasonal, and Event-Driven (Hot Market) product lifecycles.
• Build a balanced, fan-first assortment that blends product accessibility with exclusivity grounded in trend insights, data, and emotional fan connection.
• Shape the Fanatics point of view in the category : what we stand for, what we offer, and how we differentiate.
• Own the category's 'Good, Better, Best' framework and lifecycle plan to ensure clarity across vertical and market brands.
• Partner closely with Product Development to lead vertical brand strategy and influence the design, positioning, and cadence of Fanatics-owned product.

Vendor & Market Partner Leadership

Business Performance & Financial Accountability

Team Leadership & Talent Development

Champion Our BOLD Leadership Principles Through Your Team :

Fan Obsession & Market Agility

What You Bring To The Team :

Where You'll Work

Why Fanatics

At Fanatics, the Director of Buying and Planning isn't just managing a product category they are shaping the future of fan retail. With unmatched access, vertical capabilities, and a direct line to the fan, you'll help build an assortment and experience that no one else can offer.

This is a role for a strategic merchant, team builder, and visionary operator someone ready to lead boldly and drive lasting impact.

What's In It For You :