Talent.com
Senior Manager, Paid Media (YouTube)
Senior Manager, Paid Media (YouTube)Mediabistro • Las Vegas, NV, United States
No longer accepting applications
Senior Manager, Paid Media (YouTube)

Senior Manager, Paid Media (YouTube)

Mediabistro • Las Vegas, NV, United States
20 hours ago
Job type
  • Full-time
Job description

Overview

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

BASE SALARY :

$80,000 to $110,000 per year

Must Have

Proven success profitably scaling new and existing brands on YouTube.

Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel / Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc).

Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams.

Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks.

Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams.

EXPERIENCE :

6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+ / year.

Your Role

You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity : you’ll be responsible for significantly scaling one of our most important growth channels while maintaining profitability.

You’ll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. From testing new creatives to developing playbooks, you’ll push the limits of what’s possible in YouTube performance marketing, and over time, expand into other verticals performance video platforms.

This role has a clear growth path to leading performance video across brands and verticals within Launch Potato’s portfolio.

Outcomes (Performance Expectations)

Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns.

Deliver consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS.

Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis.

Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration.

Collaborate with the creative team on video production, advocating for what your campaigns need to succeed.

Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio.

Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals.

Build and lead a video-first performance marketing and paid media team to support execution as investment scales.

Work with internal stakeholders, and external vendors to creatively build net new audiences that target high value customers.

Success Looks Like

You consistently scale YouTube while maintaining profitability.

You set the standard for extreme ownership and operational excellence.

You generate learnings that push the entire paid media team forward.

You become the go-to internal expert for video-first performance marketing.

You lay the foundation for a high-performing video team under your leadership.

Competencies

Technical Mastery : Deep expertise in Google / YouTube Ads and analytics platforms (Looker).

P&L Ownership : Experience managing budgets at scale and delivering on aggressive growth + margin goals.

Communication : Strong verbal and written communication skills. Ability to clearly and concisely articulate data and POV for easy understanding and leadership alignment.

Problem-Solving : Ability to turn performance data into actionable growth strategies.

Adaptability : Thrive in a fast-paced environment, quickly testing and iterating. Managing multiple projects simultaneously.

Leadership Potential : Desire and ability to grow into a manager role, building and leading a team.

Growth Focus : Commitment to staying ahead of video and performance marketing trends.

Operational Efficiency : Build campaigns in the best way to scale, which might not always be the best practice, that ensures we have all creative sizes, conversion events, or information to give you a competitive edge against competitor brands.

NICE TO HAVES

Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok).

Experience with MMM tools and measurement solutions to understand the halo-effect of video efforts on other marketing channels.

Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc) for workflows.

Knowledge of personal finance and consumer financial products.

Experience mentoring peers or leading knowledge-sharing initiatives.

Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc.

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to accelerate your career?

Apply now!

Since day one, we are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

#J-18808-Ljbffr

Create a job alert for this search

Paid Media Manager • Las Vegas, NV, United States

Related jobs
Senior Gift Card Program Manager

Senior Gift Card Program Manager

MGM Resorts International • Las Vegas, NV, US
Full-time
Senior Manager Gift Card Program.Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in ...Show more
Last updated: 30+ days ago • Promoted
Senior Product Manager

Senior Product Manager

Libra Solutions • Las Vegas, NV, US
Full-time
Quick Apply
When life gets hard, we make it easier!.Libra Solutions helps overcome the burdens created by slow-moving legal processes. Combining technical innovation and financial strength, we help speed cumber...Show more
Last updated: 29 days ago
Entertainment & Advertising Manager

Entertainment & Advertising Manager

Primm Valley Resorts • Las Vegas, NV, US
Full-time
Entertainment & Advertising Manager.The Entertainment and Advertising Manager is responsible for overseeing the day-to-day operations of our entertainment venues and all advertising efforts.This in...Show more
Last updated: 5 days ago • Promoted
Commercial Lines Account Manager - Producer Operations Team (Fully Remote)

Commercial Lines Account Manager - Producer Operations Team (Fully Remote)

Insurance Office of America • Enterprise, NV, US
Full-time
Title : Account Manager - Commercial Lines.Producer Operations Team, provides support to new producers during their first 3-6 months with account management and service, while also providing tempora...Show more
Last updated: 13 days ago
Selling Manager-Commission

Selling Manager-Commission

Wyndham • Las Vegas, Nevada, United States
Full-time
Quick Apply
Adhere to and administer sales policies and guidelines by representing the company in an ethical, moral and professional manner. Maintain a high level of professionalism at all times.Training, evalu...Show more
Last updated: 30+ days ago
Senior Product Manager

Senior Product Manager

Aristocrat • Las Vegas, NV, US
Full-time
We are seeking a Senior Product Manager to lead our content roadmap and collaborate closely with our creative studios, driving the growth of our Class 3 business line. This role will work with the C...Show more
Last updated: 30+ days ago • Promoted
Digital Media Specialist

Digital Media Specialist

Fox Dealer • Las Vegas, NV, US
Full-time
Quick Apply
Digital Media Specialist Department : Operations Reports to : Manager, Digital Media Location : This is a full-time role based in our Las Vegas, NV Headquarters Position Summary : Fox Dealer is ...Show more
Last updated: 30+ days ago
Social Media Advertising Strategist (Remote US) - Future Opening

Social Media Advertising Strategist (Remote US) - Future Opening

Abe • Las Vegas, NV, US
Remote
Full-time
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dr...Show more
Last updated: 1 day ago • Promoted
Senior Paid Social Strategist (Remote US) - Future Opening

Senior Paid Social Strategist (Remote US) - Future Opening

Abe • Las Vegas, NV, US
Remote
Full-time
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dr...Show more
Last updated: 1 day ago • Promoted
Studio Manager

Studio Manager

BODY20 • Las Vegas, NV, US
Full-time
BODY20 is currently seeking a top-tier leader for the position of Studio Manager (SM) for one of our fast-growing studios. As an integral part of the leadership team, the Studio Manager will directl...Show more
Last updated: 30+ days ago • Promoted
Senior Social Media Advertising Strategist (Remote US) - Future Opening

Senior Social Media Advertising Strategist (Remote US) - Future Opening

Abe • Las Vegas, NV, US
Remote
Full-time
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dr...Show more
Last updated: 1 day ago • Promoted
Senior P&C Delivery Partner

Senior P&C Delivery Partner

Aristocrat • Las Vegas, NV, US
Full-time
Aristocrat, a global leader in gaming content and technology, invites you to join our dynamic team as a P&C Delivery Partner! This role is pivotal in driving our People and Culture activities acros...Show more
Last updated: 13 days ago • Promoted
Senior Digital Marketing Manager

Senior Digital Marketing Manager

Mina Group • Las Vegas, NV, US
Full-time
Quick Apply
Mina Group is a industry leading hospitality group led by James Beard Award winning chef Michael Mina.We manage more than 30 concepts across the US, partnering with numerous industry leaders includ...Show more
Last updated: 2 days ago
Social Media Manager

Social Media Manager

Global Gaming League LLC • Las Vegas, NV, US
Full-time
About Global Gaming League (GGL).Global Gaming League (GGL) operates at the cutting edge of esports, gaming, music, culture, and entertainment. We’re creating a next-generation platform that c...Show more
Last updated: 30+ days ago • Promoted
Director Product Live Streaming

Director Product Live Streaming

MGM Resorts International • Las Vegas, NV, US
Full-time
Director Of Product, Live Streaming.Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player ...Show more
Last updated: 30+ days ago • Promoted
Senior Manager, Booking - Corporate Las Vegas

Senior Manager, Booking - Corporate Las Vegas

Tao Group Hospitality • Las Vegas, NV, US
Full-time
Tao Group Hospitality offers competitive benefits for all full-time team members such as : .Medical, Dental, and Vision Coverage. Retirement Program with Employer Match.Life and Disability Insurance P...Show more
Last updated: 19 days ago • Promoted
Technology Initiatives Director

Technology Initiatives Director

Boyd Gaming • Las Vegas, NV, US
Full-time
Technology Initiatives Director.Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies ...Show more
Last updated: 30+ days ago • Promoted
Manager, Product Adoption Consulting

Manager, Product Adoption Consulting

Relativity • Las Vegas, NV, United States
Full-time
Adoption Services at Relativity is on a mission to ensure our customers unlock the full potential of RelativityOne.We believe that the right combination of expertise, innovation, and empathy can dr...Show more
Last updated: 30+ days ago • Promoted
Paid Social Manager (Remote US) - Future Opening

Paid Social Manager (Remote US) - Future Opening

Abe • Las Vegas, NV, US
Remote
Full-time
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dr...Show more
Last updated: 1 day ago • Promoted
Area Content Manager (ACM)

Area Content Manager (ACM)

IICRC • Las Vegas, NV, US
Full-time
Area Content Manager (ACM) - Las Vegas.We are seeking a skilled and detail-oriented Area Content Manager (ACM) to lead our Contents and Textile Cleaning division in Las Vegas.In this leadership rol...Show more
Last updated: 25 days ago • Promoted