Director of Paid Media

YogaRenew is the international leader of online yoga training with students in over 190 countries. Our mission centers around making the benefits of yoga and its related modalities accessible and achievable for everyone. We have a platform of online certification programs and continuing education courses as well as a rapidly growing app geared towards a wider audience with live & on-demand classes, workshops, courses and series.

YogaRenew's Director of Paid Media

We're looking for a seasoned and data-centric Digital Marketing Director to lead our paid ads strategy across the Meta, Google and TikTok ad platforms. Candidates should have a strong background in successful digital marketing strategies and hands-on experience managing paid media across different channels.

We're looking for somebody who is able to draw from years of experience while staying on top of the continually changing paid media landscape. Candidates should be able to design and implement strategies across a wide range of products and customer profiles.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with the company’s objectives.
• Oversee and manage all aspects of digital media campaigns, including Google Ads, Meta Ads, and TikTok.
• Utilize performance marketing techniques to optimize campaign effectiveness and drive measurable results.
• Conduct thorough research to identify market trends, customer needs, and competitive landscape.
• Collaborate with internal teams to develop captivating and effective marketing materials.
• Analyze data and metrics to assess the performance of digital campaigns and make data-driven decisions for improvement.
• Stay updated on the latest digital marketing tools and technologies to enhance overall strategy.

Experience & Requirements

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