Digital Marketing Specialist Job at ECI in Lawrence

Job Description

Job Description

Description :

Equipment & Controls, Inc. is a successful and innovative Emerson Impact Partner. ECI provides an entrepreneurial opportunity for each employee to achieve our common mission of Delivering Successful Customer Outcomes 100% of the Time. Our customer base includes oil and gas, chemical, power, food and beverage, mining and metals, life sciences, pulp and paper, refining, petrochemical, OEM and nuclear industries. With offices in Pennsylvania, West Virginia and Ohio, ECI is the region’s leader in process control and industrial automation products and solutions. We seek individuals that share our passion for excellence.

Business Unit / Department : Marketing & Communications

Location : Lawrence, PA

Job Summary : The Digital Marketing Specialist will elevate ECI’s digital presence, create content that supports sales initiatives, generates demand and raises awareness of the value ECI brings to customers. This individual will implement SEO best practices to optimize traditional and generative search, manage daily and long-term digital marketing responsibilities, and utilize analytics and metrics to evaluate effectiveness.

Essential Duties and Responsibilities :

• Manage website including web page and form development, content creation, event registrations and analytics
• Implement SEO best practices and tools for keyword research and analysis, and optimize content to improve search engine rankings and enhance user experience
• Manage social media presence including content planning and creation, and monitoring
• Create content that supports sales targets and key initiatives – targeting applicable industries and buy cycle stages to build awareness and generate leads
• Integrate marketing initiatives into CRM
• Develop customer presentations and other sales resources as an extension of website content
• Develop metrics and utilize analytics to track performance, engagement and ROI
• Build eStore content as needed
• Communicate with sales teams to ensure content and marketing resources are understood and utilized

Requirements :

The Ideal Candidate :

Core Competencies :

Additional Details :

We provide our team with everything needed for success, including world-class products, excellent initial and ongoing training and top-notch work equipment. We reward hard work and success with a competitive base salary and benefits package, as well as a retirement savings program, which includes 401(k) with company match and profit sharing. Salary is based on experience. EEO / AA / M / F / Veteran / Disability