Director, Product Marketing - Smart Home

About Us :

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About the role :

The Director of Product Marketing, Smart Home, will lead the strategy, positioning, and go-to-market execution for TP-Link’s smart home product portfolio, including connected devices, IoT ecosystems, and consumer electronics. This leader will be responsible for developing the category vision, shaping market perception, and ensuring cohesive, high-impact marketing campaigns that drive awareness, adoption, and retention.

Key Responsibilities :

Product Positioning, Naming, and Messaging

• Define unique and differentiated product positioning for TP-Link’s smart home devices and ecosystem solutions.
• Develop consistent naming frameworks and messaging architectures that reinforce TP-Link’s brand promise.
• Partner with product and creative teams to translate technical features into consumer-friendly language and compelling storytelling.

Product Feature Prioritization and Content Creation

Brand Awareness, Consideration, and Conversion

Go-to-Market Strategy and Execution

Customer Engagement, Acquisition, and Retention

Community Management and Social Engagement

PR, Digital Marketing, SEO, EDM, and Influencer Collaboration

Requirements

Qualifications :

Benefits

Salary : $200,000 - $250,000

Fully paid medical, dental, and vision insurance (partial coverage for dependents)

Contributions to 401k funds

Over four weeks of PTO per year

Bi-annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.