Marketing Director (Digital & Integrated)

Marketing Director (Digital & Integrated) Location:

• Costa Mesa, CA ( Hybrid: in‑office Tue–Thu) Employment: Full-time, Exempt Reports to: Vice President, Integrated Communications About the Role We’re hiring a fulltime Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit, Architecture/Engineering/Construction (AEC), Commercial Real Estate (CRE) and education industries that drive measurable growth.
• You’ll own strategy, hands-on execution, and performance optimization across digital (SEO, SEM, paid social, programmatic, email, web) and traditional channels (brand campaigns, print, broadcast, OOH, events).
• If you’re stepping into your first Director role or you’ve been a director for years, we’ll calibrate scope and support to your experience.

If you’re not sure you meet the qualifications, please apply—skills are learned, and we value potential.

• What You'll Do Strategy & Planning Build integrated marketing plans tied to client business goals Develop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media.
• Create clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing.

Client Service Excellence and Leadership Provide ongoing strategic counsel and client account stewardship – driving excellence in quality of work, strategic guidance and financial stewardship Serve as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery Execution & Optimization Stand up and optimize campaigns end-to-end:

• audience, creative, offers, landing pages, conversion flows, and nurture programs.
• Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance.
• Own paid search, paid social, and programmatic strategy and ensure excellent team execution.

Lead email and marketing automation:

• segmentation, journeys, lead scoring, A/B testing, and deliverability.

Oversee traditional marketing as needed:

• media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events.
• Website & Conversion Partner with UX/design and developers on website roadmaps, and landing pages.
• Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA.
• Analytics & Reporting Leverage Looker Studio, Power My Analytics, SEMRush, Porter Experience using and integrating GA4 Define KPIs; build dashboards and weekly/monthly readouts with insights Translate performance into clear recommendations for executives and cross-functional partners.
• Collaboration & Leadership Work cross functionally- with Sales, Creative, PR/Comms teams.
• Manage vendors and/or direct reports; mentor teammates and elevate channel best practices.
• Steward budget accountability, and SOWs with agencies and freelancers.
• Compliance & Governance Maintain data privacy and compliance standards Uphold brand guidelines, accessibility standards, and QA processes across channels.
• What You'll Bring Experience building and optimizing multi-channel marketing programs – agency experience required .
• Strong client service management skills Strong communication skills – both internally and with clients – to keep teams motivated, aligned and working together as one team.

Strong presentation – verbal and written/visual communication skills Practical fluency in most of the following:

• SEO: Site audits, Search Console, schema, internal linking, Core Web Vitals.

SEM/Paid Search:

• Account structure, match types, bidding strategies, Paid Social: Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics.

Programmatic/Display/Video:

• Targeting, frequency management, brand safety, measurement.

Email/Automation:

• ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing.

Web/CRO:

• Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA.

Analytics/MarTech:

• GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot).
• Ability to turn insights into action and optimize processes and outcomes wherever possible.

Strong project management:

• you can juggle priorities, hit deadlines Clear, audience-appropriate writing and storytelling.
• Work Style, Schedule & Travel We work together in our Costa Mesa office on Tuesdays, Wednesdays and Thursdays , with occasional local client visits and events (some evenings).
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