Director, Product Marketing

Director Of Product Marketing

DIRECTV is seeking a Director of Product Marketing with advanced knowledge and wide-ranging experience over product marketing. This supervisory professional works with Product leadership and stakeholders to evaluate business process changes and plan the implementation of those changes across the organization.

Here's what you'll do :

• Development and refinement of the value proposition for the loyalty program, identifying and prioritizing the target segments, building a sustainable / accretive business model, and defining the go to market plan through phased program enhancements.
• Driving customer loyalty and engagement through relevant and personalized offer programs and platform strategies that lead to greater customer satisfaction, retention, and deepening the relationship between our brand and the customer.
• Leading program marketing to drive activation rates, engagement, and reduce churn across all channels (email, push, social, etc.) including journeys and trigger marketing. Coordination and execution of tactics in partnership with multiple teams.
• Identifying and shaping the loyalty program community by designing incentives and mechanisms by which customers are rewarded for behaviors that support our business objectives and achieve our mission.
• Identifying strategic partnership opportunities that add value to the loyalty program and increase platform engagement. Includes partnership management, inclusive of internal stakeholders, contact center, agency support, etc.
• Integrate loyalty and partnership strategy enterprise-wide, embedding PERKS across DIRECTV content, product renewals, and customer touchpoints to maximize joint-value partner impact and drive measurable enterprise growth.
• Drive data and product enablement by developing and tracking program-specific execution plans, leveraging tools and automation to measure, optimize, and expand partnership and program performance for sustained revenue growth. Identifying, defining, developing, and delivering operational excellence and automation opportunities for improvement throughout the program lifecycle.
• Ensuring the program maintains 1-3-year roadmap of loyalty enhancements, inclusive of program goals, contribution targets, channel objectives, etc.
• Conducting analyses, extracting insights, and communicating findings to constantly improve the program and platform efficiency to meet and exceed business objectives.
• Partnering with internal stakeholders to build consensus and buy-in for operational excellence needs through influence and collaboration.
• Managing tactical delivery of program and platform enhancements to achieve success on time.
• Leading the loyalty program team with passion and integrity and ensure that the team is operating at the highest caliber to deliver program results and meet business objectives.
• Fostering an inclusive workplace that values all ideas and thoughts to promote continuous improvement of strategy, operations, and procedures.

What you'll need to be successful :

A career with us comes with big rewards :

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

DIRECTV WAGE ZONES : $127,965 - $232,415

Low (N1) : $127,965 - $191,995

Mid (N2) : $134,700 - $202,100

High (N3) : $148,170 - $222,310

Top (N4) : $154,905 - $232,415

DIRECTV employees are expected to always be honest, trustworthy, and operate with integrity. Discrimination and harassment of any kind (including sexual harassment) will not be tolerated. We remain steadfast in our belief for diversity, equity, and inclusion; therefore, we encourage success based on individual merit and ability without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military / veteran status, or any other protected status. DIRECTV celebrates and is enriched by our differences; therefore we fully consider all qualified applicants including, those with a criminal history.