Marketing Coordinator, ReedPop

Marketing Coordinator

Are you skilled in marketing consumer products and events? Would you like to use your marketing talent to promote pop culture events and merchandise?

ReedPop is the largest producer of pop culture events in the world. We build fun daily and deliver once-in-a-lifetime experiences for fans around the globe! As a global pop culture events and media business, ReedPop has an extensive stable of respected events, including New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, C2E2 and over a dozen more.

About the Role

The Marketing Coordinator will play a key role in driving awareness, engagement, and attendance across several of ReedPop's U.S. events. Working closely with the broader Marketing and Events teams, this person will support the planning and execution of integrated marketing campaigns across digital, social, email, website, exhibitor, and on-site channels.

This role is ideal for someone who's passionate about pop culture and skilled at using storytelling, design, and analytics to connect with fans. You'll contribute to campaign strategies, help craft compelling content, fan retention and acquisition, fan education, and ensure consistent messaging across every touchpoint, from pre-show announcements to live event coverage.

Responsibilities

• Executing and maintaining multi-channel marketing campaigns (email, social media, web, exhibitor, and event marketing) that drive fan engagement and ticket sales.
• Managing social media calendars and community engagement across platforms like TikTok, Instagram, Facebook, Threads, and X.
• Creating image, video, and copy assets for marketing campaigns, including social media, email, and print.
• Working alongside the website and content teams to ensure event website is up to date for attendee comms.
• Supporting on-site and year-round fan engagement initiatives, including local partnerships, influencer collaborations, and event activations.
• Tracking and measuring key metrics (ROI and KPIs) of marketing initiatives and informing manager of status and deliverables.
• Maintaining an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines.
• Seeking out the latest trends in marketing and advertising to help us achieve our audience acquisition and retention goals.

Requirements

U.S. National Base Pay Range : $52,800 - $88,000. Geographic differentials may apply in some locations to better reflect local market rates.

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week :

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

We are an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.