Digital Content Specialist

Job Description

Job Description

APPLICATION MUST BE RECEIVED BY JULY 29, 2025

The salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills, and expertise.

Hybrid : 4 days in office / 1 day remote

Join UP! We are lighting the path home, one person at a time.

About Urban Pathways

Since 1975, Urban Pathways has engaged New York City’s most vulnerable residents, people on the streets or in areas unfit for human habitation, “lighting the path home, one person at a time.” Urban Pathways is a catalyst for transformative change in the lives of unhoused adults, empowering them to discover their inherent strengths and abilities. We provide essential support and foster an environment where individuals can redefine their narratives and become their best selves.

Summary

Reporting to the Marketing and PR Manager, the Digital Content Specialist is responsible for overseeing the organization’s digital content strategy while coordinating communications activities to maximize engagement and exposure within key demographics. This individual manages the implementation of the organization’s marketing and communications strategy by creating website, email, and social media content, creating materials that are consistent with the organization’s brand standards, drafting content for and coordinating production of marketing collateral and swag, and other creative services. This position works closely with the development and communications staff to raise awareness of Urban Pathways within the community by education community members, policy makers, and other stakeholders.

Responsibilities

• Participates in developing the organization’s annual marketing and communications strategy; takes the lead on creating the social media, email marketing and website management sections
• Conceptualizes and implements a cross-platform content calendar to expand the company’s online presence and inform the public about the company’s successes and advocacy
• Generates comprehensive social analytic reports and research industry best practices to maximize the company’s ability to reach and retain donors through digital channels
• Takes the lead on the graphic design for all marketing collateral, including but not limited to : email and social communications, website assets, event promotional materials, content development and press releases.
• Drafts and regularly updates routine donor / prospect correspondence including direct mail, web blasts, and donor acknowledgments.
• Creates and maintains internal staff communications resources such as the intranet, employee forms, organization charts, and more
• Monitors marketing and communications data and prepares reports as required
• Supports the development and communications department with execution of other key projects and strategies, including all event-planning and execution activities.
• groups and organizations.
• Attend staff meetings, trainings, and supervisory sessions as required.
• Performs all other duties as assigned and as required.

Qualifications

Education and Experience

Skills

Physical Capabilities

Urban Pathways offers a comprehensive benefits package designed to support the well-being and professional growth of our employees.

These benefits include :