Franchise Marketing Manager

Job Description

Job Description

Description :

Based in Denver, CO, Gotcha Covered is seeking an experienced, strategic, and highly professional Franchise Marketing Manager to join our team. This role is pivotal in guiding franchise owners toward marketing success by providing coaching, training, and hands-on support. The ideal candidate will bring strong expertise in lead generation, PPC, SEO, and marketing analytics, along with the maturity and listening skills needed to coach small business owners effectively.

This is a role for someone who has walked alongside entrepreneurs before, understands the challenges of running a business, and can translate marketing best practices into actionable strategies that drive revenue growth.

https : / / fivestarfranchising.com /

https : / / www.gotchacovered.com /

Responsibilities

Franchise Coaching & Support

• Serve as a trusted advisor to franchise owners, providing one-on-one and group coaching on marketing strategies that generate qualified leads and increase revenue.
• Guide owners in building and executing comprehensive marketing plans tailored to their local markets.
• Translate complex digital marketing concepts into practical steps franchisees can confidently apply.
• Actively listen to owners’ challenges, provide thoughtful feedback, and foster accountability to improve marketing performance while staying within brand guidelines.
• Coach franchisees on how to evaluate and adjust lead generation performance, helping them understand which tactics drive meaningful results and how to prioritize high-ROI channels.
• Actively listen to owners’ challenges, provide thoughtful feedback, and foster accountability to improve marketing performance while staying within brand guidelines.

Digital Marketing Expertise

Training & Development

Performance Measurement

Qualifications

Bachelor’s degree in Marketing, Business, or related field (preferred)

7+ years of marketing experience , with strong focus on lead generation, PPC, SEO, and data analysis

Experience developing and overseeing centralized lead generation programs

Demonstrated ability to connect leads to revenue performance and communicate insights clearly

Experience coaching, consulting, or advising small business owners strongly preferred; franchise experience is a plus; previous small business ownership is a plus

Exceptional listening skills , maturity, and the ability to navigate sensitive conversations with professionalism

Strong communication and presentation skills ; comfortable in both group settings and one-on-one coaching

Strong organizational skills and the ability to manage multiple priorities

Familiarity with platforms such as G Suite, Google Ads, Google Analytics, Google Business Profile, Sprout Social, Asana, and Canva (preferred)

Comfortable with both strategic planning and tactical execution

Why Join Us?

We offer a flexible, supportive work environment where you can make a meaningful impact on franchisees' success. Our benefits include :

Equal Opportunity Employer

Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodations

Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.

Requirements :