Director of Performance Marketing, Growth

Job Description

Job Description

Director of Performance Marketing, Growth

Remote-based in the US

Overview

GoodPower works globally to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us.We operate at the intersection of digital media, smart tech, civic participation, and advocacy to reach millions of people annually with our work to : lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies like : renewables, regenerative agriculture and electric vehicles—one individual, one neighborhood, one community at a time.GoodPower is at an exciting, pivotal moment as we launch our new strategic plan through 2030 to level up all areas of our work–growing our organization 5x over the next five years and relentlessly honing our skills and expertise to be the best that we can be to transform our renewable energy economy.

Job Summary

The Director of Performance Marketing will work to advance the programmatic and strategic growth of GoodPower through implementing, managing, and improving GoodPower’s paid advertising campaign strategies in key states and nationally, across the organization’s primary issue areas of : climate education and storytelling, stopping fossil fuel expansion, expanding voter engagement in democracy and accelerating the decarbonized economy. In this position, the Director of Performance Marketing will work to strengthen GoodPower’s role and impact in advocating for an end to the era of fossil fuels, a swift and equitable transition to renewable energy, and an increase in diverse youth participation in our democracy as well as devise creative strategies to inoculate persuadable audiences for GoodPower’s current and future white label entities. This is a future-facing role for an ads expert who thrives at the convergence of digital innovation, audience segmentation, and data-driven campaign performance. This is a full-time, remote position based in the United States. The Director of Performance Marketing will work from home, meet regularly by video chat with GoodPower team members and partners, and conduct the majority of activities both online and in-person, when safe. The Director of Performance Marketing must be available for travel within the United States to participate in staff retreats and / or conferences.

Key Responsibilities

• Campaign Strategy & Management

Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media).

Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives.

Partner with program and campaign teams to align advertising with organizational priorities (e.g., voter registration, siting & permitting, clean energy acceleration, IRA defense, workforce development, and white-label initiatives).

Monitor and analyze KPIs; provide actionable recommendations for optimization.

Provide training and support to staff on digital tools and campaign strategies.

Qualifications

Minimum Qualifications

Desired Qualifications

This description reflects GoodPower’s assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members.

Position Details

GoodPower is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.

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