Vice President of Marketing (VP, Marketing)

Vice President Marketing

Live events are fun. Concerts, sporting events, festivals....we make lifelong memories enjoying live events with friends and family.

Companies spend over $600 billion each year taking clients and prospects to events because it works. At TicketManager, we get to work in an industry we love : Live events that bring people together and make memories.

The world's best companies use TicketManager's industry leading ticket and event management software to make client entertainment easy and prove the ROI. We help companies have more fun by making it easier to invite guests, manage an event from invitation to execution to post-event reporting, and proving just how valuable live events can be.

TicketManager is an official partner of the New York Jets, Philadelphia Eagles & Phillies, Washington Wizards & Mystics, Washington Capitals, Texas Rangers, Houston Texans, LAFC & Angel City, Seattle Seahawks, and a partner of over 50 professional and college sports teams, franchises, universities and technology providers.

TicketManager serves a who's who of global brands including Fortune 500s, local businesses and even the NBA and NFL.

We are looking for a VP of Marketing to lead strategy, execution, and performance across growth marketing, transforming a sales-led, product-rich organization into a scalable, data-driven go-to-market engine. This executive will own product marketing, account-based motions, and lifecycle engagement across mid-market and enterprise clients-expanding awareness, increasing adoption, and unlocking upsell opportunities across a broad product portfolio. We are looking for someone who is obsessed with turning growth marketing into profitable revenue and who embraces accountability for results!

The VP of Marketing will sit on the leadership team and partner with the CEO to shape strategic priorities while owning day-to-day execution. This includes building a strong product marketing function, mapping multi-stakeholder buying journeys, running account-based campaigns, implementing attribution and reporting frameworks, and scaling execution. This is a strategic, hands-on role, and the ideal candidate is a builder, capable of putting structure and process in place, elevating a lean team, and leading by example. This executive will lead, mentor, and eventually scale the existing 5-person team, driving clarity and focus in a high-growth environment.

This role is in-office, 4-5 days per week.

Responsibilities :

• Growth Marketing Strategy. Own integrated marketing programs aligned to funnel stage, customer @type, and GTM motion. Partner with Sales and Customer Success to generate pipeline, accelerate adoption, and drive upsell across 10,000 prospects and 500+ customers.
• Product Marketing. Build and lead the function, owning messaging, positioning, ICP definition, and launch strategy across the product suite. Translate complex, multi-stakeholder solutions into clear, value-based narratives for enterprise and mid-market buyers. Deliver compelling storytelling, sales enablement collateral, and customer playbooks that resonate with diverse stakeholders.
• Go-to-Market Strategy. Design and execute integrated GTM strategies aligned to revenue goals, balancing net-new acquisition with expansion inside existing accounts. Partner with Sales and CS to run account-based marketing programs that map key accounts, identify stakeholders, recommend penetration strategies, and support multi-product adoption. Align cross-functional teams around a unified GTM motion positioning TicketManager as the operating system for live events.
• Demand Generation. Evolve demand generation across marketing channels, from inbound, outbound, and digital to partnerships and events. Optimize channel mix with ROI analyses across programs. Drive lead quality and pipeline contribution with emphasis on ABM for top accounts and executive engagement. Refine the MQL and SQL approach.
• Sales Enablement. Equip teams with consistent, high-quality persona-based playbooks, case studies, objection-handling guides, and competitive battlecards to shorten sales cycles and expand adoption. Establish a structured collateral system and track usage to refine materials over time.
• Analytics & Measurement. Establish frameworks to measure pipeline contribution, campaign ROI, funnel conversion, and adoption. Implement attribution models and reporting in Salesforce and HubSpot for full-funnel visibility. Leverage insights to refine targeting and improve CAC, LTV, and payback.
• Customer Lifecycle & Expansion. Build lifecycle programs for onboarding, activation, and retention. Use behavioral and product usage data to run campaigns that drive renewals, upsell, and adoption across the suite.
• Category Leadership & Market Visibility. Position TicketManager as the end-to-end leader in client entertainment. Own analyst relations, press, and thought leadership. Elevate executive visibility through conferences, media, and content that showcase innovation, customer success, and market impact.
• Content, Messaging, and Brand. Develop compelling, value-driven content and messaging. Lead development of case studies, blogs, product guides, onboarding materials, and campaign assets. Ensure messaging consistency and elevate the brand voice as a thought leader in the category.
• Marketing Operations & Technology. Own and optimize the stack-including HubSpot, Dynamics, and other analytics platforms. Build scalable workflows for lead scoring, routing, and nurturing, ensuring clean integration and accurate data flow across systems. Use data and technology to scale campaign delivery.
• Marketing Spend & Planning. Manage a $3M+ budget. Reallocate resources to high-ROI programs. Build quarterly and annual plans tied to OKRs with flexibility to adjust in real time based on results.
• Team Leadership. Lead and mentor a 5-person team across events / partnerships, digital, and creative-many of whom are early in their careers. Build structure and development plans to elevate performance while staying hands-on. Foster a culture of ownership, accountability, and measurable impact.
• Cross-Functional Collaboration. Partner with Sales, RevOps, Product, and Customer Success on messaging, launches, and adoption strategies. Represent Marketing at the leadership table, shaping strategy and serving as the voice for the customer.

Desired Skills and Experience :

TicketManager Highlights :