Social and Influencer Marketing Manager Job at Dollar General Store in Goodletts

Overview

The Social & Influencer Marketing Manager is responsible for developing and executing strategic social media and influencer marketing initiatives that align with brand goals and drives measurable impact. This role leads content planning, campaign execution, and performance analysis across platforms, while collaborating cross-functionally to ensure cohesive messaging and brand consistency.

Duties & Responsibilities

• Develop and execute comprehensive social media strategy aligned with brand goals, programs, and promotional events. Set platform-specific goals and KPIs.
• Track and analyze KPIs including engagement, reach, sentiment and conversions across social & influencer programs. Provide insights and recommendations for optimization (bi-weekly, monthly, quarterly, and campaign wrap).
• Oversee and / or collaborate on creation of platform-specific content (Meta, TikTok, Pinterest, etc) that reflects brand tone and values and drives engagement and conversion and applies learnings & insights to content.
• Tool Proficiency : partner with ICUC and Sprinklr (and others) for social listening, scheduling, analytics, and community engagement.
• Partner with agency(ies) to develop and execute influencer campaigns that support brand awareness and business priorities.
• Review content briefs, timelines, and deliverables; ensure brand compliance and coordinate with store teams for location shoots.
• Monitor platform updates, algorithm changes, and emerging trends to keep the brand relevant.

Knowledge, Skills And Abilities (KSAs)

Qualifications

Work Experience & / or Education :

Seniority level

Employment type

Job function

Industries

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