Social Media Strategist Job at Archetype LLC in New York

Overview

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Base pay range

$96,000.00 / yr - $124,000.00 / yr

About Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success. Our people are the heart of our achievements. If you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns. Your unique ideas and perspectives help us do our best work and make a difference in the world.

The Role

Were looking for an experienced, creative, and results-driven Social Strategist to join our growing marketing team. Based in San Francisco or New York City, youll play a key role in shaping and executing social strategies for some of the worlds most influential technology brands. Part strategist, part creative thinker, part trend-spotteryoull collaborate with integrated teams to build social-first programs that elevate brand narratives, engage diverse audiences, and drive measurable impact. Youll partner directly with clients and internal teams to create platform-specific strategies, breakthrough campaigns, and always-on social content that connects. If you live and breathe social media, thrive on finding the next big idea, and excel in fast-paced, high-standard environmentsthis ones for you.

Responsibilities

• Develop and lead social media strategies across owned, earned, and paid channels, tailored to client goals, audience behaviors, and platform nuances.
• Plan and manage always-on social calendars, integrating brand campaigns, cultural moments, and real-time opportunities.
• Concept and develop social-first ideasfrom short-form video and carousels to interactive polls and influencer activations.
• Stay ahead of platform trends and emerging formats, translating them into actionable client recommendations.
• Analyze and optimize campaigns by tracking KPIs, monitoring engagement, and providing actionable insights to improve performance.
• Partner with design, paid media, influencer, and PR teams to ensure social content works across campaigns.
• Champion the use of AI tools and emerging tech to enhance ideation, production, and community engagement efficiency.
• Oversee community management strategies, including tone, voice, and engagement approaches that build relationships and loyalty.
• Advise clients on platform best practices and audience engagement strategies aligned with business objectives.
• Build deep expertise in client industries, audiences, and competitors to inform content and engagement tactics.
• Lead brainstorms and creative workshops to inspire bold thinking in the social space.

Qualifications

Why Archetype

Archetype is a Certified B Corporation in North America. We value diversity and inclusion and believe different backgrounds bring out the best in our work. We are committed to a diverse, equitable, and inclusive workplace and encourage applicants from all backgrounds to apply. We offer a flexible, agile environment that encourages experimentation.

This description is for informational purposes and reflects the current job posting as of the date hereof. EEO statements and mandatory disclosures are included as required by law.

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