Senior Staff Product Designer, Growth Leads

Senior Staff Product Designer, Growth Leads

Join Gusto to shape the future of s top?of?funnel experience as part of the Growth Leads team. This rare opportunity allows you to influence how hundreds of thousands of small businesses discover, learn about, and ultimately decide to try Gusto.

About Gusto

Gusto is on a mission to grow the small business economy. We handle the hard stuffpayroll, health insurance, 401(k)s, and HRso owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses and build a workplace that represents and celebrates the customers we serve.

About the Role

As a Senior Staff Product Designer, youll craft high?impact, top?of?funnel experiences that drive qualified leads and reflect Gustos brand and values. Youll bring together visual and interaction design excellence, marketing and conversion sensibilities, and a systems mindset for CMS?driven platforms. In line with Gustos goal of becoming an AI?native company, youll explore how emerging AI technologies can enhance the design process, personalize customer experiences, and improve conversion. Working closely with Product, Engineering, Marketing, Brand, Content, and Data partners, youll define strategy, execute high?velocity experiments, and design with empathyensuring our growth is both data?informed and customer?centric.

About the Team

The Growth team at Gusto is responsible for the entire customer funnelfrom discovery to onboarding to ongoing product adoption. Our work is user?centric, value?led, and prioritizes trust, clarity, and long?term impact. As a key contributor, youll collaborate with Engineers, Product Managers, Data Scientists, and strategic partners to shape critical moments across the customer journey, especially on .

Day?to?Day Responsibilities

• Drive the end?to?end design strategy and execution across and other top?of?funnel touchpoints, including campaign?driven experiences.
• Lead vision work to evolve the experience, balancing long?term strategic thinking with iterative improvements that drive immediate impact.
• Design elegant, conversion?optimized user experiences that clearly communicate Gustos value proposition.
• Design for modularity and scale, balancing brand storytelling with CMS and system constraints.
• Drive personalized, high?impact user journeys tailored to varied customer segments and needs.
• Partner with Marketing, Product, Engineering, and Data to craft and test data?informed hypotheses and launch rapid, iterative experiments.
• Develop and execute experimentation programs to optimize user flows and inform decisions at scale.
• Stay ahead of how AI is transforming organic search and discovery, evolving s architecture and content strategy to remain optimized for SEO and local behaviors.
• Leverage AI?assisted tools and insights to prototype faster, surface opportunities, and design personalized experiences that improve conversion.
• Collaborate with cross?functional partners to define responsible, transparent, and human?centered uses of AI in growth and acquisition experiences.
• Explore and prototype AI?enhanced CMS workflows that enable dynamic content creation, intelligent segmentation, and faster test iteration.
• Evolve Gustos design system and brand language to support intelligent, adaptive experiencesbalancing automation with human creativity and craft.
• Advocate for customer?first, empathetic design thinking that supports trust?centered growth.
• Mentor and uplift designers across the Growth teamfostering craft, experimentation, and AI fluency across design practice.

Qualifications

Compensation and Benefits

We offer competitive compensation packages with a strong emphasis on equity (ownership in Gusto). Cash compensation ranges from $172,000 / yr to $215,000 / yr in Denver and most remote locations, and $202,000 / yr to $253,000 / yr in San?Francisco, Seattle, and New?York. Final offers are based on multiple factors including experience and expertise.

Gusto has physical office spaces in Denver, San?Francisco, and New?York City. Employees in these locations are expected to work from the office 23?days per week (or more depending on role). The same expectations apply to all Symmetry roles, Gustos subsidiary, whose office is in Scottsdale.

Work Location and Remote Policy

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required, including on non?office days for hybrid employees.

Equal Opportunity Employer

Gusto is a proud equal?opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other legally protected characteristics. We consider qualified applicants with criminal histories in accordance with applicable federal, state, and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans throughout the application process.

Personal Data Privacy

Personal information collected and processed as part of your Gusto application will be subject to Gustos Applicant Privacy Notice. Gusto takes security and protection of your personal information very seriously; please review our Fraudulent Activity Disclaimer.

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