Director, Performance Media Group

Performance Media Director

Sony Pictures has been successful in evolving its approach to media and marketing, building a best-in-class data foundation and launching an in-house Digital Media Buying team. This team has been entrepreneurial at its core : laying the foundation of new internal marketing functions while growing and evolving to support the needs across Sony's Theatrical business. As our landscape has changed, so have the needs of the business, which has led to the expansion of the performance media function. Today this group is activating campaigns for many groups under the Sony umbrella, including Home Entertainment, Television, and Distribution. The incoming members are expected to have a start-up mentality (ambitious, hands-on, etc.) and a desire to build the future digital-first workforce of Sony Pictures.

The Performance Media Director will oversee performance strategy and execution across Programmatic, Paid Social, Paid Search, YouTube, CTV, etc. for a portfolio of Theatrical and Home Entertainment titles. This role bridges executional excellence with strategic vision, working closely with the Media Strategy team, agency partners, and platforms to deliver measurable results, integrate performance media into cross-channel campaigns, and pioneer new approaches to activation and measurement.

Success in this role requires a decisive leader, strong communicator, and passionate innovator who thrives in a fast-paced, start-up-like environment and is eager to help build a world-class performance function from the ground up.

Job Duties :

• Performance Strategy & Execution : Lead end-to-end campaign planning, activation, and optimization across all performance platforms. Ensure campaigns ladder up to broader marketing and media objectives.
• Innovation & Partnerships : Identify, evaluate, and champion new platforms, partners, and technologies. Maintain a forward-looking POV and roadmap for performance media at SPE.
• Team Leadership & Development : Manage and mentor a team of performance media specialists. Build cross-functional expertise through training, knowledge-sharing, and structured workflows.
• Analytics & Insights : Oversee forecasting, measurement, and reporting, delivering actionable insights that inform strategy. Partner with Data Analytics to advance test-and-learn methodologies.
• Budget Management : Lead budget oversight, pacing, reconciliation, and vendor payments for performance campaigns.
• Audience & Data Strategy : Collaborate with internal teams to develop and execute a robust first-party data and audience strategy across the Sony portfolio.

Requirements :

Technical Expertise :

Core Skills :

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.