Director, HCP Marketing Lead

Position Summary

The   Director ,   HCP   Marketing   Lead   guides   the healthcare provider (HCP) engagement strategy for   Centanafadine , a   novel   launch product for ADHD . This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and   utilization   among HCPs.

The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand   objectives   and long-term market success.   This individual will   be responsible for   developing and implementing innovative programs that generate awareness for a new product in a mature   category and   must   balance both setting the vision and driving to successful execution , along with leading   and   mentoring   commercial team members responsible for HCP personal promotions and PME marketing .

Key Responsibilities

HCP Marketing Strategy & Execution :   Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand   objectives   and competitive positioning.

Omnichannel & Non-Personal Promotion (NPP) :   Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.

HCP Engagement & Field Enablement :   Develop promotional tools, messaging, and training resources to empower the field sales team and   optimize   HCP engagement.

KOL Engagement & Speaker Programs :   Partner with medical and sales teams to   identify   and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence.  Develop and execute a comprehensive commercial KOL engagement plan

Market Insights & Competitive Intelligence :   Utilize   market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.

Brand Positioning & Messaging :   Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.

Market Access Pull Through :   Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and / or formulary positioning, into brand promotional efforts

Cross-Functional Leadership :   Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.

Performance Measurement & Optimization :   Establish   and track key performance indicators (KPIs) to assess HCP marketing effectiveness and   optimize   promotional investments.

Budget & Resource Management :   Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

Qualifications & Key Competencies

Bachelor’s degree in Business , Marketing, or a related field; MBA preferred

10+ years of pharmaceutical marketing experience , with a focus on HCP engagement, omnichannel marketing, or field sales enablement

Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred

Launch experience preferred

Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs

Omnichannel marketing   expertise , including digital and traditional HCP engagement tactics

Strong analytical skills, with the ability to   leverage   data and insights to refine marketing execution

Demonstrated ability to plan and manage large investments and marketing budgets to   optimize   overall ROI

Excellent collaboration and communication skills, with experience working in cross-functional teams

Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives

Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders