VP, Guitar Center Marketing Leader

VP, Guitar Center Marketing Leader

The VP, Guitar Center Marketing Leader, will drive the marketing strategy and execution for the Guitar Center credit portfolio - overseeing initiatives that accelerate acquisition, deepen loyalty, and grow customer engagement. This leader will collaborate closely with Guitar Center and internal Synchrony teams to deliver measurable growth aligned with both Synchrony's financial goals and Guitar Center's business priorities. As the marketing leader, this role manages a direct report and partners cross-functionally to shape the card's value proposition, drive innovation across digital and in-store experiences, and lead new business development efforts within the Lifestyle business team.

Essential Responsibilities :

• Partner with Guitar Center and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
• Develop and lead a direct report by providing strategic direction, mentorship, and accountability.
• Establish and develop key relationships at senior levels of partner organization.
• Understand and incorporate Guitar Center's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
• Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
• Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting-edge thinking and agenda.
• Monitor & manage performance of all key credit and marketing metrics vs. plan. Lead the portfolio reviews as a part of the Synchrony Financial planning cycle.
• Help lead marketing strategies for new business development opportunities within the Lifestyle business team.
• Monitor and analyze competitive landscape and industry trends to identify opportunities for Synchrony and our partners to gain market advantage.
• Perform other duties and / or special projects as assigned.

Qualifications / Requirements :

Desired Characteristics :

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

Our Commitment :

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice :

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

Job Family Group : Marketing