Principal Marketing Manager

Product Marketing Professional

Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve a business's success by addressing their top needs, ranging from invoicing to payroll, accounting, payments, and lending. As part of the U.S. Marketing team for QuickBooks, the QuickBooks Online Accounting Team is seeking a highly motivated inbound and outbound product marketing professional who is excited to make a meaningful impact. The ideal candidate is a self-starting strategic thinker with experience translating market, product, and customer insights into strong product and marketing strategies while influencing and leading a cross-functional team to drive revenue and customer growth. The role will focus on partnering with our product teams, lifecycle marketing, finance, research, and accountants, synthesizing our ecosystem Small Business and Self-Employed strategy into the most critical channel priorities across audience segments. You'll be challenged to move fast, navigate ambiguity, and have a big impact on our customers' lives, their livelihoods, and the QuickBooks brand trajectory in this role.

Responsibilities :

• Leverage customer insights, competitive understanding, and data analytics to unlock growth opportunities, influence product and marketing channel roadmaps and develop messaging strategies.
• Actively analyze business data to generate insights and make informed decisions that drive business results.
• Contribute to 1 & 3 year financial and customer growth strategy plan development and execute programs in service to it.
• Use data and customer insights to deliver personalized marketing and customer experiences.
• Size & analyze opportunities. Articulate actionable recommendations that drive business impact. Proactively identify roadblocks and suggest alternative solutions.
• Collaborate closely with Product Management, Analytics, Design, and Channel teams to create and deliver seamless customer and partner experiences.
• Lead or co-lead strategic initiatives and discrete projects. Develop clear action plans. Suggest relevant success metrics and targets. Set timelines and manage processes.
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A / B in-market testing to roll-out experiences and creative that deliver improved business outcomes.
• Develop clear strategy briefs that translate customer insights into impactful benefits and reasons to believe.
• Evaluate copy and creative execution to ensure we're achieving our strategic intent; coach others on developing and implementing effective messaging.
• Influence the product roadmap through close collaboration with product management.

Qualifications :

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is : Bay Area California : $197,000-266,500 EOE AA M / F / Vet / Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.