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Manager, Integrated Brand Marketing
Manager, Integrated Brand MarketingGeorgia Staffing • Atlanta, GA, US
Manager, Integrated Brand Marketing

Manager, Integrated Brand Marketing

Georgia Staffing • Atlanta, GA, US
5 days ago
Job type
  • Full-time
Job description

Integrated Marketing Plans And Campaigns

Develop and implement integrated marketing plans and campaigns that drive awareness of IHG Hotels & Resorts and an assigned portfolio of brands, ensuring alignment with overarching business goals, brand positioning, and regional strategies. Your day to day includes :

  • Develop and execute 360 integrated marketing plans across paid, owned, and earned channels (regionally and globally)
  • Collaborate with cross-functional teams on integrated marketing plans, including Omni-Channel Marketing, Paid Media, Creative Services, PR, Social, Brand Strategy, and Analytics
  • Manage cross-functional teams, agencies and vendors to ensure timely and effective campaign execution
  • Track campaign performance, analyze data and metrics, and provide recommendations for campaign optimizations

What we need from you :

  • Bachelor's Degree in Marketing, Communications or a relevant field of work or an equivalent combination of education and work-related experience.
  • Five to seven years of progressive work-related experience with demonstrated proficiency in multiple disciplines / processes related to the position, including brand marketing or campaign management.
  • Demonstrated marketing experience in organizing, planning, and executing small- to large-scale campaigns from conception through implementation.
  • Ability to work cross-functionally and translate business objectives and strategy into marketing campaigns.
  • Excellent organizational and communication skills with extreme attention to detail, accuracy and accountability.

    • Location : Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $58,844 to $115,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical / dental / vision insurance, 401K, and other benefits to employees.

    Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

    Important information :

  • The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
  • No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
  • If you require reasonable accommodation during the application process, please click here.
  • IHG does not accept applications, inquiries, or unsolicited CVs / resumes from staffing or recruiting agencies. Please click here for our agency policy.
  • If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
  • At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
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    Integrated Marketing Manager • Atlanta, GA, US

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