Marketing Manager, Digital Products

Since 1891, New York's Carnegie Hall has set the international standard for excellence in performance, presenting exceptional concerts by the world's finest artists on its three iconic stages, from orchestral concerts, chamber music, contemporary offerings, and recitals to jazz, world, and popular music. Complementing its performance activities, Carnegie Hall's Weill Music Institute creates extensive music education and social impact programs that annually serve more than 800,000 people worldwide, playing a central role in fulfilling Carnegie Hall's commitment to making great music accessible to as many people as possible.

Department : Marketing

Title of Position : MarketingManager, Digital Products

Reports to Position : Director, Digital Content & Engagement

Scope : The Marketing Manager, Digital Products is the marketing lead for a portfolio of Carnegie Hall's digital products, primarily, but not limited to, Carnegie Hall+, podcasts, and other video, audio, and interactive products.

Carnegie Hall has always been on the forefront of digital technology in the arts and enthusiastically embraces digital platforms to help further its mission of bringing the transformative power of music to the widest possible audience. In recent years, the Hall has published numerous podcasts including the acclaimed If This Hall Could Talk; created the Timeline of African American Music website; and launched a robust subscription video on-demand channel, Carnegie Hall+.

This position helps support these and other media projects through exceptional marketing and content strategy skills, project management expertise, and unparalleled creative collaboration. The ideal candidate is a creative, data-savvy individual passionate about optimizing organic opportunities and creating scalable campaigns, tracking and analyzing data to determine KPIs, and adjusting strategy in real-time to optimize results and respond to emerging opportunities. They must thrive in a detail-oriented, deadline-driven environment. The role reports to the Director of Digital Content and Engagement, but works collaboratively across departments, especially with the Digital Media team.

Responsibilities include :

• Be the primary driver of digital product marketing campaigns and supportive content marketing efforts, both in ideation, creation, and execution. Participate in and occasionally lead creative strategy sessions to inform approach.
• Create effective, engaging, and accessible email and social media content that refines and communicates key messages-from copywriting to asset selection, coordinate execution.
• Adhere to a consistent brand and marketing philosophy for digital products.
• Review campaign strategies with stakeholders to ensure cross-platform opportunities are maximized; ensure stakeholder understanding of plans, timelines, opportunities, and recommendations for iteration.
• Collaborate with partners, artists, and other external stakeholders to develop campaigns and maximize cross-promotional marketing opportunities.
• Ensure that Carnegie Hall digital product appearances and fulfillment across partner platforms maximize available marketing opportunities, editorial placements, and the like. Manage workflow and delivery of marketing assets to partner platforms.
• Build organic and paid promotional strategy for each product, ensuring a content-first marketing strategy.
• Align and coordinate media planning and purchases, as well as relationship management, with the Marketing team.
• Identify and recommend opportunities for alignment with in-person Carnegie Hall events and experiences; ensure opportunities to engage artists and audiences are optimized.
• Manage and track budget expenditure, measure effectiveness of all marketing expenses.
• Submit creative, web development, social media, and email requests to fulfill marketing campaign timelines. Provide effective feedback; utilize colleagues to develop solutions.
• Develop and launch targeted lead generation campaigns to grow pool of prospective users.
• Commission supporting content cuts and releases from content producers with clarity and specificity.
• Work closely with Public Relations to ensure alignment with key communications efforts.
• Track and report on campaigns, with recommendations for iteration and improvement.
• Support live events related to digital products, such as launch parties, tapings or public screenings, through marketing and on-site activations.
• Other projects assigned.

Qualifications :

To apply please submit a COVER LETTER with your resume.

Carnegie Hall is an equal opportunity employer, committed to diversity and inclusion in the workplace. Decisions concerning employment are made on the basis of an individual's qualifications to contribute to meeting Carnegie Hall's needs, and Carnegie Hall is committed not to discriminate against individuals on the basis of race, color, national origin, citizenship, religion, sex (including gender identity, gender expression or status of being transgender), sexual orientation, marital status, familial status, status as a caregiver, status as a victim of domestic violence or sex offenses or stalking, criminal convictions (except where otherwise permitted by law), arrest record, credit history, pregnancy, age, mental or physical disability, veteran or military status, reproductive health decisions, or any other characteristic protected by law.