Lifecycle Strategist | Remote | LATAM Only | 88106

Lifecycle Strategist

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we're not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

Our client is a U.S. based digital growth and transformation agency that helps mid market companies and private equity portfolios increase revenue, improve customer engagement, and optimize digital performance. They offer full stack services including brand strategy, CRM and lifecycle marketing, customer acquisition, and retention programs. The agency partners with leading consumer brands to deliver data driven, multi channel campaigns that drive measurable business growth.

We are seeking a skilled Lifecycle Strategist to join a fast growing U.S. based digital growth agency. The ideal candidate will manage CRM and lifecycle marketing campaigns, optimize customer interactions, and support multi channel campaigns that drive engagement, retention, and revenue for major consumer brands. This is a hands on, strategic role that requires experience across CRM platforms and the ability to manage multiple client programs simultaneously.

Key Responsibilities :

• Develop and implement lifecycle marketing strategies to enhance customer engagement, retention, and satisfaction.
• Segment customer data and create targeted campaigns for different customer groups.
• Analyze campaign performance and customer behavior to identify trends and optimize results.
• Maintain lifecycle databases, ensuring accuracy, completeness, and data integrity.
• Collaborate with internal teams (creative, product, and marketing) to align campaigns with business goals.
• Support CRM campaign execution across multiple platforms, including Salesforce, Klaviyo, and Microsoft Dynamics.
• Participate in client calls when needed, providing expertise to support campaigns.
• Identify opportunities for process improvement and recommend data-driven solutions.