CRM AnalystCharles River Associates • Chicago, IL, United States

CRM Analyst

Charles River Associates • Chicago, IL, United States

30+ days ago

Job type

Full-time

Job description

Responsibilities

CRM System Implementation and Management

Participate in the migration to our new CRM and marketing automation platform (Intapp Deal cloud and Dispatch), ensuring seamless data transition and system functionality
Build and maintain accurate client and prospect databases that support targeted content distribution strategies
Configure CRM workflows and processes that align with CRA's brand strategy and business development objectives
Ensure data integrity and implement quality control measures to maintain system effectiveness

Content Campaign Enablement

Develop and manage workflows for distributing thought leadership content to targeted client segments

Track basic engagement metrics to identify where market demand is being generated and through which clients

Create reporting frameworks that measure content campaign effectiveness and client interaction patterns

Support cross-functional teams with data insights that inform content strategy and client outreach

Cross-Functional Collaboration

Support the broader marketing team with data-driven insights for strategic decision making

Coordinate with other marketing functions to ensure CRM data supports activities (i.e. events, social media)

Required Qualifications

2-4 years of experience with CRM systems and marketing automation platforms

Strong technical skills in data management, system configuration, and workflow design

Experience with CRM migrations and system implementations

Proficiency in data analysis and basic reporting / analytics tools

Detail-oriented approach with strong organizational and project management skills

Collaborative mindset with ability to work effectively across functional teams

Preferred Qualifications

Experience in professional services or B2B marketing environments

Familiarity with content marketing measurement and campaign tracking

Knowledge of marketing automation best practices

Understanding of sales and business development processes

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Crm Analyst • Chicago, IL, United States

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