ASSOCIATE DIRECTOR, MARKETING ANALYTICS NEUROSCIENCE & EYE CARE

Associate Director, Marketing Analytics, Botox Therapeutics

Abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. AbbVie Neuroscience & Eye Care is comprised of several areas covering Migraine, Psychiatry, Parkinson's Disease, and Eye Care. This role supports Botox Therapeutic across areas in Migraine, Spasticity, Movement Disorder and Urology. The Associate Director, Marketing Analytics, Botox Therapeutics will continue to elevate, develop and deploy analytic solutions based on business needs to support the continuous growth of Botox Tx in the US and pull through brand strategy and tactics at a national and sub-national level. This position's primary objectives : Ensure successful development and execution of the analytical plan, effective articulation of actionable recommendations, and ability to draw strategic and financial implications from derived findings to establish robust business knowledge across account, physician, and patient analytics to support business performance.

Major Responsibilities :

• Ensure robust understanding of the various therapeutic areas within Botox through deployment of rigorous analytical methods resulting in claims-based Market Map / Structure, transactional journey, treatment patterns / pathways, source of business, distribution channel dynamics, and clear articulation of patient and hcp behavior.
• In close collaboration with Above Brand Analytics, understand patient flow model and work with finance / forecasting to pull through understanding to inform LRP and Plan.
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix / business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Integrally involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers including Field Force size and structure
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
• Understand sub-national (Accounts or HCPs) drivers of brand performance, providing more granularity to performance dynamics and opportunities across distribution channels and customers
• Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

Qualifications :

Bachelor's Degree required, with a concentration in marketing / sales / quantitative analysis preferred. Advanced degree preferred. 12+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma / Biotech industry is required. 3+ years leadership experience. Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics / Machine Learning. Advanced experience with Buy-and-Bill pharma business model and distribution channel is a plus. Advanced experience with 3rd party pharmaceutical data sources like IQVIA / SHS Sales Data (APLD / PTD, Xponent, NSP (National Sales Perspective), NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus. Deep hands-on expertise in current analytical methods & tools (including machine learning, BI tools, etc) Advanced communication and influencing skills Advanced agility, project management and prioritization skills Advanced vendor management skills Proven ability to collaborate effectively and to influence in a matrixed organization High motivation, strong work-ethic and positive attitude while working under tight timelines

Additional Information

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programs. Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled. US & Puerto Rico only