SEM Specialist Job at HoneyBook Inc. in San Francisco

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $10 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

Performance driven omnichannel marketing is a critical driver of HoneyBook’s growth. We operate and expand upon large cross-channel campaigns, such as Paid Search (SEM), Paid Social (SMA), audio channels, embedded retargeting initiatives, and Digital Display (Video + Banners). Also, we are always looking for new experimental channels to acquire new members.

This role will support the continued growth of our awareness and user acquisition channels, with a focus on paid search channels. You will help drive an integrated marketing approach by owning end-to-end our SEM [Google / Bing] activity.

In addition, you will have the opportunity to collaborate closely with other teams within the marketing org as well as product, finance, analytics, and creative teams to build and implement strategic initiatives that drive value for both our members and our company.

Here are a few of the things you will do :

• Own the day-to-day management of high budget, paid search campaigns.
• Perform thorough data analysis to uncover trends, optimization opportunities and efficient budget allocation that will drive performance and scale.
• Perform market, keyword, and competitor research to establish the most effective SEM strategy in alignment with the company's strategic objectives.
• Create and present insightful and actionable reports using data analysis and visualization.
• Work alongside the creative design team and iterate on high performing ads, develop new testing frameworks and present learnings.
• Gain mentorship in Google ads platform channels and best practices. You’ll work closely with our partners at Google and other platforms to better optimize the account, with access to beta product opportunities and specialty workshops.

Here is what is needed :

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures and 01 Advisors.

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