SEO Strategy Lead Job at META in San Francisco

Summary :

Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. As SEO Strategy Lead, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.

Required Skills :

SEO Strategy Lead Responsibilities :

Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic

Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment

Conduct keyword research and prioritize opportunities for growth

Manage domain migrations and cross sites interlinking strategies for Meta

Collaborate with product and web teams to apply SEO best practices

Partner with Data Science and Marketing Analytics to refine measurement frameworks

Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts

Conduct competitors analyses and market research to identify trends

Minimum Qualifications :

Minimum Qualifications :

10+ years of experience in SEO for high-traffic, competitive web properties

3+ years of experience with team leadership and people management

Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results

Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes

Expertise in on-page, off-page, technical, and content SEO

Experience with website migration and multilingual sites

Proficiency in SEO tools and web analytics

Bachelor's Degree

Preferred Qualifications :

Preferred Qualifications :

Demonstrated experience creating data-driven narratives

Experience with HTML, CSS, and Single-Page Applications

Leadership experience with a focus on mentorship

Basic SQL knowledge

Public Compensation :

$150,000 / year to $211,000 / year + bonus + equity + benefits

Industry : Internet

Equal Opportunity :

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.