IPG DXTRA is hiring : Director, Social & Influencer Strategy in Atlanta

Overview

The Account Director, Influencer Strategy is responsible for providing strategic, integrated direction for influencer and creator marketing initiatives. This role engages in high-level discussions with clients, ensuring that influencer efforts align with brand goals and drive measurable business outcomes. The ideal candidate will lead cross-functional collaboration, contribute to industry thought leadership, and advocate for innovation in influencer marketing.

Key Responsibilities

• Provides strategic direction for influencer marketing, ensuring alignment with brand objectives and business KPIs for top lifestyle and CPG clients.
• Partners with cross-functional leads, including Creative, Analytics, Paid Media, and CX teams, to ensure full campaign integration and stay at the forefront of agency capabilities, social trends, and digital innovations.
• Drives communications in tactical planning, acting as a representative for influencer marketing capabilities.
• Champions innovative approaches, leveraging emerging platforms, AI-driven insights, and trend forecasting to future-proof strategies.
• Builds and maintains strong relationships with talent and management agencies to ensure reliability, quality partnerships, and quick-turn activations.
• Acts as a trusted advisor, guiding clients through social, digital, and influencer best practices while identifying opportunities for strategic growth. Drives client engagements to uncover incremental revenue opportunities and foster long-term partnerships.
• Reviews campaign briefs, aligns teams, and coordinates strategic staffing needs with Sr. Influencer Strategy Leads & Resource Management to optimize execution.
• Mentors internal teams, sharing best practices and emerging trends to elevate influencer marketing expertise.
• Collaborates with the Sr. Influencer Strategy Leads to develop case studies that highlight successful influencer marketing initiatives.

Qualifications & Experience

Why Join Us?

Salary range : $93,000 - $123,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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