Digital Marketing, Sr. Manager - Adobe Target and Launch

Specialty / Competency :

IFS - Clients & Markets

Industry / Sector : Not Applicable

Not Applicable

Time Type : Full time

Full time

Travel Requirements :

Up to 20%

Job Requirements and Preferences

Basic Qualifications

Minimum Degree Required

High School Diploma

Minimum Years of Experience

6 year(s)

Preferred Qualifications

Degree Preferred

Bachelor Degree

Preferred Fields of Study

Marketing, Analytics

Additional Educational Preferences

Three years of specialized training and / or progressively responsible work-experience focused on process improvements, transformations and / or system implementations.

MarTech, Marketing Analytics, Business, Computer Science

Certification(s) Preferred

One or more of the following certifications or accreditations : Certified Adobe Analytics Expert or Higher

Preferred Knowledge / Skills

Demonstrates intimate-level abilities and / or a proven record of success managing efforts with identifying and addressing client needs :

• Planning and overseeing strategic, operational, and administrative programs, projects, and / or services;
• Utilizing in-depth knowledge of website platform architecture, online business model, and online marketing strategy;
• Showcasing experience in architecting, implementing, and customizing digital analytics solutions within the Adobe Analytics Cloud;
• Understanding Adobe Analytics Cloud ecosystem including Adobe Analytics, Adobe Launch, and Adobe Audience Manager;
• Ensuring functional knowledge of A / B test design and implementation;
• Implementing code to serve experiences within a / b testing and personalization tools such as Adobe Target;
• Proving enhanced experience implementing analytics on websites and applications leveraging tag management systems such as Adobe Launch,Tealium, Ensighten, and Google Tag manager;
• Ensuring 2+ years of experience implementing analytics code on native mobile applications to collect data for analytics tools such such as Adobe Analytics and Google Analytics;
• Working with a wide variety of programming languages and frameworks that include : HTML, Java, SQL, R, Python, and / or Hadoop, with experience building data pipelines;
• Driving experience with data science, including data classification, data mining, and forecasting using machine learning capabilities in Adobe Analytics;
• Designing, implementing, and managing data within a data layer;
• Using proxy tools to such as Chrome developer tools;
• Performing business and data analytics both as an individual contributor and team member and identifying and addressing business / client needs;
• Identifying new process opportunities and accurately analyzing and estimating new processes, while quickly assessing feasibility;
• Demonstrating knowledge / experience with data analytics and data visualization tools (Alteryx, Tableau, PowerBI);
• Demonstrating knowledge / experience with data management and data science tools;
• Analyzing, understanding and documenting the business processes in detail where required to guide use case development;
• Guiding the definition of data management requirements, including translating and documenting needs, assessing data, and implementing appropriate data solutions & data warehousing principles and methodologies;

Working within project planning constraints, communicating any identified project risks and issues to the delivery / project manager accordingly and providing inputs to the change control process; and,

Creating and documenting test procedures and scenarios to help enable end users to access and use starter kits being developed on top of the platform.

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm.

You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level.

To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution.

PwC Professional skills and responsibilities for this management level include but are not limited to :

Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.

Deal effectively with ambiguous and unstructured problems and situations.

Initiate open and candid coaching conversations at all levels.

Move easily between big picture thinking and managing relevant detail.

Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.

Contribute technical knowledge in area of specialism.

Contribute to an environment where people and technology thrive together to accomplish more than they could apart.

Navigate the complexities of cross-border and / or diverse teams and engagements.

Initiate and lead open conversations with teams, clients and stakeholders to build trust.

Uphold the firm's code of ethics and business conduct.

Learn more about how we work : https : / / pwc.to / how-we-work

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy : https : / / pwc.to / H-1B-Lottery-Policy.

• All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion;
• national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status;

veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage.

Please visit this link for information about anticipated application deadlines : https : / / pwc.to / us-application-deadlines

For positions in California, Colorado, Hawaii, Nevada, New York State, or Washington State, or for opportunities that will report to a supervisor, office or other work site in New York State, please visit the following link for pay range information : https : / / pwc.

to / payrange-v1-ifsseniormanager

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