Growth Content Marketing Lead

SecureW2 is a cybersecurity startup that helps organizations move toward a passwordless, certificate-based future for network security. We've grown rapidly thanks to organic, inbound interest in our truly innovative approach and message we're bringing to market. You will supercharge that organic engine by owning the SEO content strategy that drives web leads, scales outbounding content, and delivers on-brand campaign content.

That means translating complex security concepts into narratives that resonate with CISOs, IT admins, and network security teams. It also means enabling sales, channel, and customer success with materials they can actually use to win and expand accounts.

We're looking for someone who thinks like a strategist but knows success depends on airtight content operations. You will manage a team that owns our organic growth strategy, creates the high-velocity workflows to deliver on it, and constantly iterates and problem solves to reach your goals.

The Role :

Organic Web Lead Growth

• Develop a deep knowledge of customers' pain points & create genuinely useful, audience-first content
• Own SEO topic cluster strategy across our core GTM themes, scaling net-new content and refreshes

Optimize content and track performance for AI Overviews and LLM-first search (AEO) without losing site of first principles

Implement internal linking, schema markup, and CRO best practices across our pages

GTM & Outbound Support

Write enablement content that drives success for BDRs and AEs : 1-pagers, app notes, white papers

Campaign Content

Create a scalable system for tailoring content by ICP, stage, and deal type

Content Operations & Measurement

Build a high-velocity engine for content creation, editorial / technical review, and publishing

Report regularly on organic web lead performance versus goals

What Success Looks Like

Experience Required

3 to 7 years in content marketing for B2B software / SaaS, preferably in the Cybersecurity, Cloud & Networking, Software Engineering or DevOps industries.

Deep mastery of GenAI, with strong opinions about its uses, potential, and limitations

Strong analytics hygiene : UTMs, content tagging, assisted opp attribution

Tools to Know

Asana, Monday, Jira, etc

Why Join SecureW2?