Growth Marketing Manager

Growth Marketing Manager

At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

About The Job

This position is needed to drive revenue growth through data-led and AI-driven onboarding and activation campaigns. You'll work with marketing, ops, and analytics teams to execute and optimize programs across email, in-app, and other channels. This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels customer activation and revenue growth.

Responsibilities

In this role, you'll :

• Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
• Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
• Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
• Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
• Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
• Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
• Design and run experiments to test and refine onboarding and activation strategies.
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
• Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Desired :

This role will be remote, and based in Ontario, Canada.

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.