Head of Digital Marketing

About Commodity :

Brought to life by a Kickstarter campaign in 2013, Commodity Fragrances is a Modern, American Perfumery that has gone from crowd-funded to crowd-favorite thanks to its intuitive and elemental redesign of artisanal fragrance – one that makes for a simple luxury.

Today, Commodity has grown into a global brand with websites shipping to customers worldwide, an international retail presence that includes Sephora North America, and its own award-winning NYC Flagship.

As an innovative, rapidly growing business, Commodity places an emphasis on out-of-the-box-thinking, entrepreneurial spirit, process creation, and time management with ample space for learning, growtsh, and championing projects. Part of a small team, we also value cross-functional collaboration and communication.

About the Role

We're looking for a Head of Digital Marketing who can bridge the worlds of brand and performance, a strategic marketer who knows how to drive measurable growth while building lasting brand equity.

In this role, you'll own the brand's digital ecosystem end to end, from acquisition to retention, across paid media, e-commerce, email & SMS, and advocacy programs. You'll lead the digital strategy globally, working cross-functionally and managing key agency partnerships to ensure all digital touchpoints are aligned, optimized, and on-brand.

This is a global role managing three versions of the site (International, EU, and UK), requiring strong strategic thinking, cultural and omni-presence awareness.

You'll own the full digital funnel, continually testing, optimizing, and innovating to grow awareness, traffic, conversion, and lifetime value through a mix of data-driven strategy, creative experimentation, and a deep understanding of the customer and their journey.

Key Responsibilities

E-commerce & Site Performance

• Own the end-to-end eCommerce strategy across three regional sites (US / International, UK, and EU), overseeing the daily performance, ensuring an optimized customer experience and healthy MER and conversion metrics across each market.
• Partner with internal and external teams to manage product launches, merchandising updates, and promotional campaigns.
• Analyze site behavior, traffic trends, and conversion data to identify growth opportunities and friction points.
• Ensure an elevated, holistic, on-brand experience across all regions that is optimized for the customer's omnipresent experience.

Performance Marketing

Email & SMS Marketing

Retention & Advocacy Marketing

Brand & Content Alignment

Leadership & Collaboration

Qualifications

Who You Are

The expected base pay range for this position is $125,000 - $135,000 , based on a variety of factors including qualifications, experience, and geographic location. We offer a comprehensive benefits package including : medical, dental, and vision insurance, paid time off, and employee perks / discounts.

Commodity Fragrances is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.