Consumer Lifecycle Marketing Senior Specialist (Hybrid)

Consumer Lifecycle Marketing Senior Specialist (Hybrid)

Be among the first 25 applicants.

Get AI-powered advice on this job and more exclusive features.

Enovas hybrid work model allows employees to work in the office T, W, and TH with the option to work from home on Monday and Friday.

About the role :

As a Marketing Senior Specialist, you will support and integrate our portfolio strategy across multiple marketing channels. You will collaborate closely with internal departments and external vendors to drive new initiatives, optimize ongoing communications, lead high-visibility projects, propose process improvements, and test new marketing strategies.

Requirements :

• Customer Experience : Drive and own the creation of customer lifecycle campaigns by identifying outreach types and frequencies. Partner with strategy and operations teams to experiment with new products and processes to grow revenue, maximize returns, and enhance customer success.
• Campaign Management : Develop and implement automated direct marketing and email campaigns within a CRM platform to drive lead conversion, improve portfolio performance, and support product launches. Segment customers using SQL queries, develop campaign strategies, manage creative development, and build multi-touch campaigns.
• Reporting & Analytics : Monitor and report on segment and campaign performance, including audience metrics, trends, email metrics, and conversions. Provide insights and recommendations based on data analysis.
• Testing Programs : Develop A / B and multivariate testing programs to optimize campaign performance across email, DM, SMS, etc.
• Best Practices : Maintain clean email lists, monitor deliverability, complaint, bounce rates, and Sender Score to reduce blacklist risk. Stay updated on industry best practices to ensure market efficiency and identify new opportunities.
• Communication & Collaboration : Partner with departments such as Legal & Compliance, Analytics, Creative, Business Intelligence, Data Services, and Tech to execute projects and tests.

Responsibilities :

Additional Information :

About Enova :

Enova International is a fintech company providing online financial services through AI-powered platforms. We serve non-prime consumers and businesses, creating accessible credit for millions. We value listening, challenging assumptions, thinking big, and fostering an inclusive environment where employees thrive. Learn more about our values and culture.

We are an equal opportunity employer, committed to diversity and inclusion. California applicants can review our privacy policy here.

Additional Details :

#J-18808-Ljbffr