Lifecycle Marketing Manager

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Lifecycle Marketing Manager

role at

Midtown Athletic Clubs

The Opportunity : Lifecycle Marketing Manager is responsible for the development and execution of Midtowns digital prospect journey. The team is based in our HQ office in Chicago (3611 N Kedzie Ave.) and supports all club locations. The role is hybrid work-from-home and requires coming into the Chicago office 2 days per week (Monday / Tuesday). The position is based in the Chicago area with very limited travel to Midtown club locations.

What Youll Do

Develop and Execute Customer-Centric Marketing : Architect and implement lifecycle marketing strategies that nurture leads, convert prospects, and cultivate long-term customer relationships.

Optimize Lead Conversion : Manage and enhance lead nurturing programs to effectively move prospects through the sales funnel and achieve optimal conversion rates.

Drive Customer Engagement : Leverage advanced segmentation to create highly personalized marketing campaigns that resonate with specific customer segments and contribute to a reduction in customer acquisition cost and increase in customer lifetime value.

Measure and Improve Performance : Track and analyze campaign performance across multiple channels to identify trends, optimize tactics, and maximize ROI.

Craft Compelling Messaging : Write clear, persuasive, and on-brand email copy that engages recipients and drives desired actions.

What You Have

3 5 years of related experience

Bachelor's degree in relevant discipline

Advanced HubSpot and Google Analytics knowledge required

Strong creative thinker with proven success driving CRM strategy and implementing effective direct communication

Experience creating and maintaining automated email workflows

Hospitality-focused mindset

Who You Are

Core values : win together, glass half-full, passionate about helping others, better than yesterday, kind.

Salary Range : Starting at $70,000. The actual compensation will depend on experience, and / or additional skills you bring to the table.

Benefits : Please refer to the link here for a copy of benefits and perks offered by Midtown for our full and part time associates. You may also visit : https : / / careers.midtown.com / about-us / benefits /

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

MIDTOWN is an Equal Opportunity Employer.

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